Navigating Remote Marketing Leadership: Lessons from Paddle's CMO

Navigating Remote Marketing Leadership: Lessons from Paddle's CMO

In this episode of The Remote CMO, Andrew Davies, Chief Marketing Officer of Paddle, shares his insights and experiences in building and managing a global remote marketing team. Andrew discusses Paddle's marketing team structure, strategies for maintaining company culture in a remote environment, and the value of sourcing talent globally.

Key Topics Discussed:

  • Paddle's marketing team structure, which is split into two motions: self-serve and sales-assisted, with teams focused on brand, demand, product marketing, and BDRs
  • Strategies for maintaining company culture in a remote environment, including using Slack for communication, allowing flexibility in schedules and time zones, and providing clarity on organizational goals and roles
  • The value of sourcing talent globally, not just from traditional tech hubs, and the success stories of remote hires like Karthik, who was brought on board due to his online presence and resonance with Paddle's target market
  • The challenges of ensuring clarity and transparency in a remote organization, and how Paddle has addressed this through initiatives like the Paddle Operating Plan
  • The importance of offering a range of upskilling opportunities for remote teams, including conference attendance, learning courses, mentoring, and hands-on experience with new tools

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Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

Building a Remote-First Marketing Team: Lessons from Jen Rapp, CMO of Superside

In this episode of The Remote CMO, Jen Rapp, Chief Marketing Officer at Superside, shares her experiences in leading a remote marketing team for a creative-as-a-service company. Jen discusses her tran...

20 Feb 202535min

Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

Scaling Global Teams: Inside Deel's Marketing Strategy with Leslie Lee

In this episode of The Remote CMO, Leslie Lee, VP of Marketing at Deel, shares her experience in leading a remote marketing team for a global HR and payroll platform. Leslie discusses Deel’s journey a...

13 Feb 202532min

Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

Scaling a Customer-Centric Remote Marketing Team: Insights from Help Scout’s VP of Marketing

In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discu...

2 Okt 202425min

Building a High-Performance Remote Marketing Team: Lessons from Bluecore

Building a High-Performance Remote Marketing Team: Lessons from Bluecore

In this episode of The Remote CMO, Jason Grunberg, Chief Marketing Officer of Bluecore, shares his experiences in leading a remote marketing team at a company specializing in retail marketing automati...

27 Sep 202434min

Remote Leadership Strategies for High-Performance Teams

Remote Leadership Strategies for High-Performance Teams

In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management s...

11 Sep 202423min

Building a Strong Culture in a Fully Remote Marketing Team

Building a Strong Culture in a Fully Remote Marketing Team

In this episode of The Remote CMO, Ian Lowe, Chief Marketing Officer at Level Access, shares his experience in leading a remote marketing team for a company dedicated to digital accessibility. Ian dis...

4 Sep 202424min

Building Resilient Marketing Teams in a Remote-First World

Building Resilient Marketing Teams in a Remote-First World

In this episode of The Remote CMO, John Schneider, CMO at Betterworks, shares his experience in leading a remote marketing team at a performance management platform focused on driving employee engagem...

30 Aug 202431min

Distributed Talent Management: A CMO's Approach to Remote Team Success

Distributed Talent Management: A CMO's Approach to Remote Team Success

In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS pl...

14 Aug 202418min

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