Navigating Remote Marketing Leadership: Lessons from Paddle's CMO

Navigating Remote Marketing Leadership: Lessons from Paddle's CMO

In this episode of The Remote CMO, Andrew Davies, Chief Marketing Officer of Paddle, shares his insights and experiences in building and managing a global remote marketing team. Andrew discusses Paddle's marketing team structure, strategies for maintaining company culture in a remote environment, and the value of sourcing talent globally.

Key Topics Discussed:

  • Paddle's marketing team structure, which is split into two motions: self-serve and sales-assisted, with teams focused on brand, demand, product marketing, and BDRs
  • Strategies for maintaining company culture in a remote environment, including using Slack for communication, allowing flexibility in schedules and time zones, and providing clarity on organizational goals and roles
  • The value of sourcing talent globally, not just from traditional tech hubs, and the success stories of remote hires like Karthik, who was brought on board due to his online presence and resonance with Paddle's target market
  • The challenges of ensuring clarity and transparency in a remote organization, and how Paddle has addressed this through initiatives like the Paddle Operating Plan
  • The importance of offering a range of upskilling opportunities for remote teams, including conference attendance, learning courses, mentoring, and hands-on experience with new tools

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From Brazil to India: Managing a Global Remote Marketing Team at Zyte

From Brazil to India: Managing a Global Remote Marketing Team at Zyte

In this episode of The Remote CMO, Marie Moynihan, Chief Marketing Officer of Zyte, shares her experiences in leading a fully remote marketing team for a web data extraction company. Marie discusses Z...

22 Juli 202420min

Navigating From Growth at All Costs to Efficiency: JumpCloud's CMO Shares Playbook

Navigating From Growth at All Costs to Efficiency: JumpCloud's CMO Shares Playbook

In this episode of The Remote CMO, Micah Hirschman, Chief Marketing Officer of JumpCloud, shares his experiences in leading a fully remote marketing team for a global IT management platform. Micah dis...

12 Juli 202427min

From Hypergrowth to Efficiency: Reshaping a Remote Marketing Team

From Hypergrowth to Efficiency: Reshaping a Remote Marketing Team

In this episode of The Remote CMO, Carly Marsh, Chief Marketing Officer of Sketch, shares her experiences in leading a fully remote marketing team for a UX/UI design tool company. Carly discusses Sket...

3 Juli 202423min

Building a Remote Marketing Team for 40 Million Users: Insights from Doist's CMO

Building a Remote Marketing Team for 40 Million Users: Insights from Doist's CMO

In this episode of The Remote CMO, Brenna Loury, Chief Marketing Officer of Doist, shares her experiences in building and managing a fully remote marketing team. Brenna discusses Doist's unique approa...

28 Juni 202429min

Building a Remote Marketing Team from Scratch: Lessons from Self Financial's CMO

Building a Remote Marketing Team from Scratch: Lessons from Self Financial's CMO

In this episode of The Remote CMO, Brett Billick, Chief Marketing Officer of Self Financial, shares his journey from investment banking to marketing and his experience building a remote marketing team...

21 Juni 202418min

The Tech PR Masterclass: Bluevine's Kevin McLaughlin Approach to Modern Public Relations

The Tech PR Masterclass: Bluevine's Kevin McLaughlin Approach to Modern Public Relations

In this edition of Marketing Masterclass, we sit down with Kevin McLaughlin, Senior Director of PR and Communication at Bluevine, to discuss the ins and outs of successful modern tech public relations...

19 Juni 202435min

Building Authentic Connections in a Remote Marketing Team: Lessons from Sponsor United's CMO

Building Authentic Connections in a Remote Marketing Team: Lessons from Sponsor United's CMO

Welcome to another episode of The Remote CMO, the show dedicated to helping marketing leaders build, manage, and lead their remote and hybrid teams. In today's episode, we're speaking with Michelle Ha...

21 Maj 202424min

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