E79 - The Power of Podcasting to Share Your Story - My Episode on William McPherson's Rock Bottom Podcast

Episode 79 - The Power of Podcasting to Share Your Story - My Episode on William McPherson's Rock Bottom

Episode Overview

In this episode, Dave Campbell—the host of The How To Podcast Series—switches seats and becomes the guest on "Rock Bottom," hosted by Will McPherson, urban planner, TEDx speaker, and new podcast host. Will and Dave dive deep into career pivots, finding your purpose, the power of podcasting, and practical tips for new and experienced creators alike.

Key Topics & TakeawaysAbout the Guest and Host

• Will McPherson: Urban planner, TEDx speaker, and new podcast creator, welcomes Dave to share his journey and advice.

• Dave Campbell: Owner of True Media Solutions (Ontario, Canada), career coach, progressive landlord, upcycling advocate, and host of multiple podcasts—sharing insights on passion and podcasting.

What is Upcycling?

• Dave explains upcycling: turning unwanted or broken items into something new, valuable, and useful—helping the environment and sparking creativity.

• Discussion on architectural salvage and saving historical elements from demolition.

Career Pivot & The Power of Side Hustles

• Dave shares personal experiences with unexpected career changes and how starting a side hustle (Upcycle Canada) led to building a fulfilling, values-driven career.

• The importance of taking ownership over your future and embracing change.

Building a Podcast Network

• Dave details how he unintentionally built a mini podcast network (now seven shows), organized under True Media Solutions.

• Shows include topics like upcycling, side hustles, author interviews, men's mental health, music, coaching, and the How To Podcast Series.

Starting Your Own Podcast: Dave’s Advice

• Find your passion: Focus on the topic that energizes you.

• Don’t overspend on gear: Start simply—even with a phone.

• Niche vs. broad: It’s okay to choose a focused community or play in broader content—find what feels authentic.

• You are the unique factor: Your experience, perspective, and personality make your show stand out.

Overcoming Podcasting Challenges

• Lack of content? Plan ahead—outline topics for weeks or months.

• Lack of practice? Hit record often—practice builds confidence and skill.

• Becoming comfortable: Imagine talking to one listener or use a photo/avatar to help personalize your delivery.

Podcast Frequency & Consistency

• No strict rules—find a rhythm that fits your lifestyle (weekly, biweekly, daily, monthly).

• Consistency is more important than audience size—serve your true, engaged listeners.

Building True Community

• Podcasting is a tool for connection and service, not just audience numbers.

• Create the show you want to listen to—your community will follow your authenticity and passion.

Connect & Learn More

• Check out Will McPherson's "Rock Bottom" podcast for more inspiring stories and practical tips—links in the show notes.

• Explore Dave’s podcasts and coaching: Visit True Media Solutions for all shows, resources, and to get in touch.

• Get started: Remember, everyone has a story to tell. The best way to begin your podcast journey is to hit record and share your unique voice.

Thank you for listening to this special crossover episode! Stay tuned for more insights, stories, and support on The How To Podcast Series.

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https://howtopodcast.ca/