How Paragon Won Big in Cannabis Payroll (Lessons from a Niche Market)

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Learn how Paragon revolutionized cannabis payroll with a brand-first strategy and overcame key industry challenges. In this episode, Clarke Lyons, VP of Brand Marketing at Paragon Payroll, reveals how to successfully navigate the cannabis payroll industry. Learn how Paragon built a strong brand in a niche market, overcame industry challenges, and scaled with purpose-driven strategies. Whether you’re in payroll or cannabis, discover branding tips and insider lessons that will set your business apart. Key Takeaways: How Paragon revolutionized cannabis payroll with a brand-first approach Why strong branding is essential for cannabis payroll companies The importance of authenticity and relationship-building in the industry Lessons learned from scaling in a niche market and overcoming obstacles Tune in for valuable insights into the cannabis payroll space, and learn from one of the industry’s leading experts. ⏰ **TIMESTAMPS:** 0:00 - Introduction 1:23 - Clarke’s background and transition to cannabis payroll 1:32 - Clarke’s experience in branding and media 5:01 - Discussion about branding vs. marketing 5:23 - Clarke’s take on brand storytelling 7:24 - Discussion of Bar Stool Sports and brand storytelling 8:42 - Building a brand internally, with authenticity 14:49 - Cannabis industry growth and Paragon’s niche 16:02 - Cannabis commitment manifesto explained 16:56 - Challenges in the cannabis industry and ensuring quality service 19:03 - Building relationships in the cannabis space 24:15 - Purpose and intention in branding and marketing 29:59 - Discussion on the value of purpose and transparency in branding 34:10 - Challenges and lessons learned in the cannabis industry 35:20 - Closing thoughts on serving the community with purpose 📧 *GET THE INSIDER NEWSLETTER* Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 *THIS WEEK'S RESOURCE:* 📄 Payroll Sales Playbook → https://www.payrollinpodcast.com 💡 *SCALE YOUR BUREAU WITH OUR HELP:* 1️⃣ *Add PEO Services* - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ *Marketing That Works* - Get the system we use → https://underdogdigital.co/ 🔔 *SUBSCRIBE for weekly payroll growth strategies:* → Hit the bell to never miss an episode 💬 *CONNECT WITH MATT:* LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation 👉 *TODAY'S GUEST:* → Clarke Lyons, Vice President of Brand Marketing at Paragon Payroll → Clarke is an Emmy-nominated filmmaker with over 15 years of experience in branding, digital media, and marketing strategy. Throughout her career, Clarke has worked across a wide range of platforms, including film, TV, social media, and experiential marketing, bringing a wealth of knowledge and creativity to her work. LinkedIn: https://www.linkedin.com/in/clarkelyons/ #payroll #payrollservices #bureauowner How do I improve customer service? What makes a great customer experience? How can I keep customers happy? How can I make my business stand out? How do I build a strong brand? What is the best way to keep customers coming back? How do I attract more customers? How do I tell my business story? Why do customers leave businesses? How can I improve my business reputation?