S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone
Limited Supply14 Sep 2022

S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone

From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode. Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping. You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy. And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: Intro 0:00 Cutting Edge Campaign Finance 01:58 Are You Out of Coconut And Vanilla? 4:10 From Facebook’s Biggest to Smallest Customer 10:54 Trading Down 15:06 Cashing In On The Stimulus Check 16:34 How Influencers Are Destroying Traditional DTC 32:52 Netflix’ Next Play: 37:52 The Inherent Racism of Consumer Shopping 44:49 The Illusion of a Free iPhone 50:18 Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

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S16 E13: Shopify's AI Revolution: What You Need to Know

S16 E13: Shopify's AI Revolution: What You Need to Know

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S16 E12: The Anatomy of a High-Converting Listicle

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S16 E11: How AI Is Revolutionizing Landing Pages

S16 E11: How AI Is Revolutionizing Landing Pages

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S16 E10: Practical AI for Brands

S16 E10: Practical AI for Brands

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S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

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27 Maj 45min

S16 E8: Your Retention Strategy Is Probably Broken

S16 E8: Your Retention Strategy Is Probably Broken

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S16 E7: How Brands Are Winning on Reddit Right Now

S16 E7: How Brands Are Winning on Reddit Right Now

The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on. Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of th...

13 Maj 44min

S16 E6: The Funnel Strategy Driving Brands Right Now

S16 E6: The Funnel Strategy Driving Brands Right Now

Most brands don’t fail because of bad products…they fail because their funnels don’t convert. In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands a...

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