S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
Limited Supply28 Juni 2023

S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads. Don’t hate the player… hate the millennial marketer trying to game the system. Plus, Nik and Moiz tackle the rise of TikTok’s newest shop feature and explain which brands are crushing the organic advertising game. Then, they delve into Shop Pay’s announcement that it’ll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Prime’s manipulative tactics. 0:00 Intro/Guess That Business 10:26 TikTok Shopping 27:38 Creative Thinking 43:00 Shop Pay 49:17 Amazon FTC Complaint This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali

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S16 E13: Shopify's AI Revolution: What You Need to Know

S16 E13: Shopify's AI Revolution: What You Need to Know

Shopify just dropped its biggest update of the year — and if you're in ecom, this one actually matters. In this latest episode of Limited Supply, Nik breaks down the five Shopify announcements that a...

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S16 E12: The Anatomy of a High-Converting Listicle

S16 E12: The Anatomy of a High-Converting Listicle

Most brands spend thousands driving traffic but send visitors to the wrong pages. In this solo episode, Nik breaks down his complete process for creating high-converting landing pages and listicles t...

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S16 E11: How AI Is Revolutionizing Landing Pages

S16 E11: How AI Is Revolutionizing Landing Pages

Your landing page is good…but AI can make it great! In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative content, and e-commerce strategie...

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S16 E10: Practical AI for Brands

S16 E10: Practical AI for Brands

AI is everywhere…but what's actually working for brands today? In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI Summit, featuring leaders from ...

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S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don’t get onboard soon, you could be left behind. Liam Millward, co-founder and CEO at...

27 Maj 45min

S16 E8: Your Retention Strategy Is Probably Broken

S16 E8: Your Retention Strategy Is Probably Broken

What actually keeps customers coming back? In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel from Boring Ecom (https://www.boringecom.com/) to break down the system...

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S16 E7: How Brands Are Winning on Reddit Right Now

S16 E7: How Brands Are Winning on Reddit Right Now

The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on. Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of th...

13 Maj 44min

S16 E6: The Funnel Strategy Driving Brands Right Now

S16 E6: The Funnel Strategy Driving Brands Right Now

Most brands don’t fail because of bad products…they fail because their funnels don’t convert. In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands a...

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