S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)
Limited Supply30 Okt 2024

S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)

So, what’s YOUR Black Friday strategy? The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order package inserts? Plus, Hattie talks about the importance of customer service—and how operations AND marketing need to work together to anticipate order volume ASAP. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting. Visit motionapp.com or watch a demo of Motion here Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

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S16 E13: Shopify's AI Revolution: What You Need to Know

S16 E13: Shopify's AI Revolution: What You Need to Know

Shopify just dropped its biggest update of the year — and if you're in ecom, this one actually matters. In this latest episode of Limited Supply, Nik breaks down the five Shopify announcements that a...

24 Juni 23min

S16 E12: The Anatomy of a High-Converting Listicle

S16 E12: The Anatomy of a High-Converting Listicle

Most brands spend thousands driving traffic but send visitors to the wrong pages. In this solo episode, Nik breaks down his complete process for creating high-converting landing pages and listicles t...

17 Juni 38min

S16 E11: How AI Is Revolutionizing Landing Pages

S16 E11: How AI Is Revolutionizing Landing Pages

Your landing page is good…but AI can make it great! In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative content, and e-commerce strategie...

10 Juni 24min

S16 E10: Practical AI for Brands

S16 E10: Practical AI for Brands

AI is everywhere…but what's actually working for brands today? In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI Summit, featuring leaders from ...

3 Juni 38min

S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don’t get onboard soon, you could be left behind. Liam Millward, co-founder and CEO at...

27 Maj 45min

S16 E8: Your Retention Strategy Is Probably Broken

S16 E8: Your Retention Strategy Is Probably Broken

What actually keeps customers coming back? In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel from Boring Ecom (https://www.boringecom.com/) to break down the system...

20 Maj 56min

S16 E7: How Brands Are Winning on Reddit Right Now

S16 E7: How Brands Are Winning on Reddit Right Now

The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on. Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of th...

13 Maj 44min

S16 E6: The Funnel Strategy Driving Brands Right Now

S16 E6: The Funnel Strategy Driving Brands Right Now

Most brands don’t fail because of bad products…they fail because their funnels don’t convert. In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands a...

7 Maj 23min

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