72. Complexity, Entropy, and Faster Battlefield Decisions with John Bicknell

John Bicknell founded More Cowbell Unlimited to help America remain a beacon of hope and strength on the world stage. America must adopt Process Dominance as a core capability in order to innovate and survive in the Information Age. His vision is for process technologies to be as ubiquitous as processes are. John is a national security thought leader and passionate analytics visionary. He has written extensively on national security matters related to information warfare, critical infrastructure defense, and space situational awareness. John leads software and business development efforts for More Cowbell Unlimited.

Before retiring from the United States Marine Corps in 2010 as a Lieutenant Colonel, John served worldwide, most notably in Afghanistan and at the Pentagon. He led enterprise-level process intensive human resources supply chain projects designed to discover inefficiencies, architect solutions, and re-purpose manpower savings. In his corporate career, he operationalized an Analytics Center of Excellence for a large EdTech firm, among other accomplishments.

John is a member of the Military Operations Research Society (MORS) and InfraGard. He is also Vice President for the Information Professionals Association and host of The Cognitive Crucible podcast. His Master’s degree from the Naval Postgraduate School emphasizes econometrics and operations research. John lives with his family in the Pacific Northwest.

In today’s podcast, we explore complex systems, entropy, how data can be turned into action, and empowering Soldiers to make better and faster battlefield decisions. The following bullet points highlight key insights from our interview:

• More Cowbell Unlimited is a decision-support firm helping organizations make better, faster, data-driven decisions through process mining — a method that illuminates where there are inefficiencies in a process and turns data into action. It can be used to process complex systems, such as modeling ecosystems of satellites in the geostationary orbital regime for the U.S. Space Force.

• Complexity is here to stay. Complex systems have characteristics that are nonlinear and difficult to predict – much like the future battlefield. Bicknell has developed a powerful way of examining complex systems by synthesizing different theories from various prominent thinkers, like measuring the entropy in complex systems using Claude Shannon’s