Apple Watch - what Tim Cook’s first product launch tells us about the future of Vision Pro
These days, Cupertino describes Apple Watch as “the ultimate device for a healthy life.” But it didn’t start out that way. When Tim Cook originally launched the product in 2014, he positioned it as an...
28 Okt 20241h
iPhone 4 - Apple’s most painful product launch
When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was furio...
18 Sep 202455min
Safari - how Apple built the engine that powers almost every modern web browser
Safari is one of Apple’s most enduring and popular apps, with versions running on Mac, iPhone, iPad, and even Vision Pro. But it wasn’t always the behemoth we know today. When it launched in 2003, Saf...
3 Sep 20241h 3min
Newton MessagePad - the little device that left a huge legacy
Apple launched its first handheld computing device way back in 1993. With no internet access, flaky handwriting recognition, and an eye-watering price tag, the Newton MessagePad never stood much chanc...
14 Aug 202451min
iWork - Steve Jobs’ secret weapon
Steve Jobs was famous for his keynote presentations, which combined showmanship with beautifully designed slides to generate his trademark ‘reality distortion field.’ But what few people knew at the t...
30 Juli 20241h 2min
Nike+iPod Sport Kit - Apple's first foray into fitness
Apple’s interest in fitness products goes way back. In 2006, before Apple Watch was even a twinkle in Tim Cook’s eye, Steve Jobs took the stage with Nike CEO Mark Parker at an ultra-exclusive venue in...
14 Juli 20241h 16min
Mac OS 8 - A 'better than nothing' update that became a best seller
When Steve Jobs returned to the company he founded in 1997, Apple was in disarray. After two failed attempts at a next-generation operating system, the Mac had been stuck on System 7 for years. The a...
14 Juli 202441min
AirPort - How Apple made wireless networking happen
In 1999, Steve Jobs needed one more product launch to complete the four-computer matrix he introduced on his return to the company three years earlier. That product was the iBook—a portable version of...
14 Juli 202448min
