EP308: Allicia Birch, Founder of 4tify - Friendship with your client is your secret sauce!

Allicia Birch is the founder of 4tify, a specialist recruitment agency serving the new-build residential construction market across the UK and US.

Allicia shares her journey of launching an agency in a challenging market, offering pragmatic, no-nonsense advice for anyone who’s thinking about starting a business, or trying to gain traction when conditions aren’t easy.

We dive into:

1. How Allicia has intentionally protected her mindset as a founder
2. The role of leadership, resilience, and self-awareness in building something sustainable
3. Why friendship and strong relationships sit at the heart of her success

This episode is packed with honest insights for founders, recruiters, and leaders navigating uncertainty—especially those building businesses from the ground up.

🔗 Connect with Allicia:

https://www.linkedin.com/in/allicia-birch/

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT, Bristol & Hardy and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https:// paiger.co/?utm_source=podcast..

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https:// needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Bristow & Hardy partners with SME recruitment agencies to accelerate growth through sales enablement and recruitment marketing. With over 7 years’ experience, we specialise exclusively in the recruitment sector, delivering strategy, branding, websites, marketing campaigns, and sales support. Our proven growth suite of products helps agencies attract more clients, win more business, and scale efficiently. Find out more here – https:// bristowandhardy.co.uk