The Multibillion Dollar Business Opening Group Fitness Studios & 2023 Industry Trends

The Multibillion Dollar Business Opening Group Fitness Studios & 2023 Industry Trends

“Everyone is tightening their spending” … Interesting … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. And what we find will shock you, I hope it will shift your perspective and highlight that although the news is all doom and gloom, if you ACTUALLY pay attention and make a couple of shifts to your marketing to talk to the right people - it’s not all doom and gloom. You’ll hear Who your new billion-dollar competitor is, and how to stay in front The things Australians are cutting their spending on (and how to make sure you’re not one of them) Changes you can make to your marketing to adapt to the changes we’ve seen in buyer behaviour If you want to check out these market stats yourself, check out the link here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

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The Real Reason Your Team Isn't All-In (It's Not the Money)

The Real Reason Your Team Isn't All-In (It's Not the Money)

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not l...

28 Apr 29min

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Bo...

21 Apr 23min

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio chec...

14 Apr 22min

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sale...

7 Apr 21min

Unf*ck Your Sales in 3 Steps

Unf*ck Your Sales in 3 Steps

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-...

31 Mars 35min

Unf*ck Your Offer in 3 Steps

Unf*ck Your Offer in 3 Steps

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a...

24 Mars 19min

Unf*ck your Marketing in 3 Steps

Unf*ck your Marketing in 3 Steps

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our...

17 Mars 31min

Use Your Business to Make $20M

Use Your Business to Make $20M

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academ...

10 Mars 53min

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