How to create a SELLABLE business

How to create a SELLABLE business

Every single week we speak to studio owners who want to sell their studios, and if you listened to last week's episode you’ll know that we also speak to brokers who are telling us that RIGHT NOW there are studios that no one wants to buy, no matter how much they drop the price. It’s a topic that is very close to our hearts, by the time Benny and I finally agreed to sell our studios it was right in the middle of COVID and our studios should have been worth six figures and come back with a zero-dollar valuation, they were worth nothing. But we decided to give it our all, to make some changes and ended up selling BOTH studios, during covid for multi-six figures. If you’re thinking it might be time to sell OR you’ve been listening to our episodes and you agree that you’ve actually built yourself a JOB instead of a business this episode shares the exact things we did (and our clients do) to make them as valuable as possible. You’ll hear What makes a studio a VALUABLE and DESIRABLE asset? The things that make a studio worth MORE than others Changes we had to implement to get a multi-six-figure offer WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

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The Real Reason Your Team Isn't All-In (It's Not the Money)

The Real Reason Your Team Isn't All-In (It's Not the Money)

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not l...

28 Apr 29min

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Bo...

21 Apr 23min

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio chec...

14 Apr 22min

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sale...

7 Apr 21min

Unf*ck Your Sales in 3 Steps

Unf*ck Your Sales in 3 Steps

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-...

31 Mars 35min

Unf*ck Your Offer in 3 Steps

Unf*ck Your Offer in 3 Steps

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a...

24 Mars 19min

Unf*ck your Marketing in 3 Steps

Unf*ck your Marketing in 3 Steps

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our...

17 Mars 31min

Use Your Business to Make $20M

Use Your Business to Make $20M

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academ...

10 Mars 53min

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