The Team Handbook: What It Is and WHY Your Studio Needs It

The Team Handbook: What It Is and WHY Your Studio Needs It

There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions. Boosting team culture: Build a team that cares about the studio just as much as you do. Creating accountability: Empower your trainers and hold them to the Handbook standards. You’ll hear: What’s on the FIRST PAGE of our handbook (this is the exact inspo you need to get started… no more getting stuck on where to begin) Prompts to craft YOUR unique mission statement The page that will make your team start WANTING to take accountability … and a whole lot more And what’s even better? If you write up a draft handbook in the next 30 days… I’ll give you feedback for free. Message me at @hey.doza. If you need some inspiration, grab our Handbook framework here. Books mentioned: BE 2.0 by Jim Collins Good to Great by Jim Collins Built to Last by Jim Collins WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

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The Real Reason Your Team Isn't All-In (It's Not the Money)

The Real Reason Your Team Isn't All-In (It's Not the Money)

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not l...

28 Apr 29min

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Bo...

21 Apr 23min

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio chec...

14 Apr 22min

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sale...

7 Apr 21min

Unf*ck Your Sales in 3 Steps

Unf*ck Your Sales in 3 Steps

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-...

31 Mars 35min

Unf*ck Your Offer in 3 Steps

Unf*ck Your Offer in 3 Steps

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a...

24 Mars 19min

Unf*ck your Marketing in 3 Steps

Unf*ck your Marketing in 3 Steps

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our...

17 Mars 31min

Use Your Business to Make $20M

Use Your Business to Make $20M

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academ...

10 Mars 53min

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