Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell

Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell

My personal IG account outsells my business account 4:1. Why? Because people want to buy from people NOT companies. Today, I’m bringing in Matt Purcell, Australia’s top personal brand expert and my own coach to chat about personal branding. We’re diving deep into why YOUR story is what people are actually paying for and how to turn your followers into leads that convert. Forget every other gym marketing pod out there. This is the one you need to listen to. In this episode, we get into: Matt’s advice on the type of content you should be making The top branding mistake 90% of gyms and studios make + how to avoid it Why copying the competition just boosts their brand, not yours How a strong personal brand pulls in high-level partnerships, elite talent, AND legit leads Tips for starting to share your story – even if you think nobody cares … and a whole lot more Want to learn more about Matt? Check out his IG @mattpurcellofficial or www.mattpurcell.com Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

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The Real Reason Your Team Isn't All-In (It's Not the Money)

The Real Reason Your Team Isn't All-In (It's Not the Money)

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Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Bo...

21 Apr 23min

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio chec...

14 Apr 22min

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sale...

7 Apr 21min

Unf*ck Your Sales in 3 Steps

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31 Mars 35min

Unf*ck Your Offer in 3 Steps

Unf*ck Your Offer in 3 Steps

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a...

24 Mars 19min

Unf*ck your Marketing in 3 Steps

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17 Mars 31min

Use Your Business to Make $20M

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This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academ...

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