Geronimo Unfiltered18 Feb 2025

How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn

What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution. Here’s what we’re covering: • Why your studio isn’t just a gym—it’s your members’ ‘third space’ • The real reason Ian’s studio has a world-class 2% churn rate • How to build a team that wants to perform at the highest level • Why most studio owners are stuck in survival mode—and how to break out • How Ian scaled to 570+ active members (without relying on cheap trials) • The biggest mistake owners make when hiring—and how to fix it • What ‘relentless’ really means—and how to apply it in your business • … and a whole lot more Chapters: ⏳ [00:00] What Separates the Best from the Rest? ⏳ [05:45] Scaling to the #1 Global F45 Studio—How Ian Did It ⏳ [12:30] The Secret to 2% Churn: Creating a ‘Third Space’ for Members ⏳ [18:15] Building a High-Performance Team: Hiring, Culture & Leadership ⏳ [26:40] Why Most Studio Owners Stay Stuck (And How to Break Free) ⏳ [34:20] The Marketing Strategy That’s Driving Consistent Growth ⏳ [42:00] The #1 Operational Shift That Took Ian’s Business to the Next Level ⏳ [50:10] Elevate, Then Relentless—How to Keep Pushing Forward ⏳ [58:20] Your Next Move: Applying These Lessons to Your Studio Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza

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