Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners

Should You Buy a Franchise or Go Independent? The Brutal Truth for Gym Owners

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you. We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo. Here’s what we’re covering: Is F45 dead? The truth behind what happened The biggest mistake independent gym owners make Why some franchisees stay broke while others crush it The 3 non-negotiables for running a profitable gym (franchise or not) Should you leave your franchise and go independent? The key questions to ask The mindset shift that separates successful gym owners from those who struggle How business owners sabotage their own sales process—without even realising it … and a whole lot more Chapters: ⏳ [00:00] Is F45 Really Dead? The Truth Behind the Headlines ⏳ [06:30] Franchise vs Independent: Which One Makes More Money? ⏳ [12:45] Why Most Gym Owners Fail (And How to Avoid Their Mistakes) ⏳ [18:20] The 3 Things You NEED to Succeed—Regardless of Your Business Model ⏳ [24:10] Should You Leave Your Franchise? What to Consider First ⏳ [30:35] The Hard Truth: No One is Coming to Save Your Business ⏳ [37:50] How to Stop Sabotaging Your Own Sales Process ⏳ [45:15] What’s Next? How to Take Action and Win in 2024 Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza

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The Real Reason Your Team Isn't All-In (It's Not the Money)

The Real Reason Your Team Isn't All-In (It's Not the Money)

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not l...

28 Apr 29min

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Making Good Money But Hate Your Business? You've Hit an Identity Problem, Not a Business Problem

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Bo...

21 Apr 23min

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

STOP Building Your Studio the Wrong Way - 5 Things We'd Actually Do Starting From Zero

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio chec...

14 Apr 22min

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

F*ck Fine — Why "Good Enough" Is Killing Your Fitness Studio

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sale...

7 Apr 21min

Unf*ck Your Sales in 3 Steps

Unf*ck Your Sales in 3 Steps

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-...

31 Mars 35min

Unf*ck Your Offer in 3 Steps

Unf*ck Your Offer in 3 Steps

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a...

24 Mars 19min

Unf*ck your Marketing in 3 Steps

Unf*ck your Marketing in 3 Steps

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our...

17 Mars 31min

Use Your Business to Make $20M

Use Your Business to Make $20M

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academ...

10 Mars 53min

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