427 | Nurturing Relationships with Key Accounts & Independent Retailers with Kate Murray, Quick Brown Fox Letterpress

One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share their story.

Today's episode is with my friend Kate Murray of Quick Brown Fox Letterpress. She is back on the podcast to share where she's at now and all the new things that are happening in her business. Last time Kate and I talked here publicly was August of 2020, which feels like a lifetime ago.

As we all know, business can significantly shift in five years and a lot has changed for Kate.

She opened her own retail store and she's got a new leadership role with the Greeting Card Association.

In our conversation today, Kate shares her journey of launching a storefront, how she balances wholesale and retail operations, and the innovative ways that she's nurturing relationships with both key accounts and independent retailers.

She shares about some exciting wholesale collabs she's doing in the next year and the importance of patience for these types of collaborations to actually come to fruition.

Sometimes it's really about playing the long game with wholesale, which I know can be frustrating at times, but it is a really important reminder to us that good things do take time to develop.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll.

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You can view full show notes and more at http://prooftoproduct.com/427

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