How to Turn Ads Into Consistent Members for Your Studio (With our Ads Man, Pete)

Let me know if I should host a live workshop with Pete to build your ads 1. Find me on instagram @Hey.Doza - ⁠https://www.instagram.com/hey.doza⁠ 2. Send me the message PETE, and I’ll add you to the waitlist If ads feel expensive, unpredictable, or stressful… it’s probably not the platform. In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste money on ads - and how the right system turns paid traffic into consistent members instead of random spikes and burnout. This isn’t theory. You’ll hear exactly how our ads system is built, why most studios fail after week two, and what actually makes ads work long-term - even in competitive local markets. If you’ve tried ads before, turned them off, or felt like they “just don’t work for your studio,” this episode will show you where things usually break - and how to fix them properly. Here’s what we’re covering: • Why most studio ads fail after the first 7-14 days • The biggest mistake owners make before they even launch ads • Why ads don’t fix broken systems - they expose them • The difference between leads, members, and actual growth • How our ads system creates consistency instead of chaos • What studios should have in place before spending a dollar on ads • Why “set and forget” ads quietly drain cash • The role speed, follow-up, and standards play in ad performance • How to judge ads properly (and what metrics actually matter) • Why most owners panic and turn ads off too early • The real job of ads inside a studio growth plan • How to stop guessing and start running ads with control • What predictable member growth from ads actually looks like in practice • Why ads feel stressful when there’s no system behind them • How to scale ads without burning yourself out or your team If you want ads to bring in consistent members - not headaches - this episode is for you. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w —— Chapters: ⏳ [00:00] Intro – Why Ads Feel Harder Than They Should ⏳ [00:02:05] Meet Pete: Our Ads Guy & Why Most Studios Get Ads Wrong ⏳ [00:05:10] The Truth About Ads: They Don’t Fix Broken Systems ⏳ [00:08:20] Why Most Studio Ads Die After 7–14 Days ⏳ [00:11:30] Leads vs Members: The Mistake That Skews Every Result ⏳ [00:14:45] What Ads Are Actually Meant to Do in a Studio Business ⏳ [00:18:10] Inside Our Ads System: How Consistency Is Created ⏳ [00:22:40] Why “Set and Forget” Ads Quietly Burn Cash ⏳ [00:26:15] Speed to Lead, Follow-Up & Why Ads Expose Weaknesses ⏳ [00:30:20] The Metrics That Matter (And What to Ignore) ⏳ [00:34:10] Why Most Owners Panic and Turn Ads Off Too Early ⏳ [00:37:55] What Predictable Member Growth from Ads Really Looks Like ⏳ [00:41:30] Scaling Ads Without Burning Out Your Team ⏳ [00:45:10] When Ads Feel Stressful, This Is Usually Why ⏳ [00:48:30] Final Reality Check: Ads Work When the System Does