Ep. 8: How we use PWR to build new websites with less risk & better results
Heartbeat Podcast21 Juni 2024

Ep. 8: How we use PWR to build new websites with less risk & better results

In this episode of the Heartbeat Podcast, Conor, Andrew, Peter, and Lauren chat through some more details on our innovative approach to website development called Progressive Website Replacement (PWR).

PWR advances some of the more traditional methods by allowing businesses to incrementally replace their websites instead of launching a completely new site all at once. This phased approach reduces risk, maintains business continuity, and offers flexibility to adapt to changes throughout the development process.

We chat through the benefits of PWR, such as mitigating the impact on business operations, allowing for real-time adjustments, and easing the financial burden by spreading costs over time. We also dive deep into why PWR is especially advantageous for large organizations with complex requirements, enabling them to keep their digital presence up-to-date without overwhelming stakeholders or disrupting ongoing operations.

Listen for some practical advice on adopting the PWR process--and get in touch if you're interested in implementing for your next web build.

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Avsnitt(12)

Ep. 11: Server-Side Tracking 101 (Part 1)

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Ep. 10: Sales and Marketing - Airing Our Grievances

Ep. 10: Sales and Marketing - Airing Our Grievances

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Ep. 9: Joining Forces with demandDrive to Bring Sales, Marketing & Technology Together

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Ep. 7: How do politics impact paid media? (feat. Michael Ward of Havas Edge)

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In this episode of the Digital Impulse Heartbeat Podcast, host Mary Fonvielle, Campaign Strategist at Digital Impulse, is joined by Roland Davin, Director of Marketing Services, and Michael Ward, VP o...

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Ep. 6: Should You Still Advertise on X (formerly Twitter)?

Ep. 6: Should You Still Advertise on X (formerly Twitter)?

Nicole, Sarah, and Conor chat about the current state of advertising on X (the platform formerly known as Twitter), and whether brands should still be leveraging it as part of their marketing spread. ...

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Ep. 5: When is WordPress Right for Your Business?

Ep. 5: When is WordPress Right for Your Business?

Peter, Conor, and Andrew dive into one of the biggest questions at the start of any new website build: is WordPress really the right content management system for your business?We get into the technic...

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Ep. 4: FYI, Marketing TLAs are NBD

Ep. 4: FYI, Marketing TLAs are NBD

In the fast-paced world of marketing, acronyms are like currency. They can save time, add a touch of professionalism, or leave everyone scratching their heads. In a recent episode of The Heartbeat Pod...

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