Will Cassriel: Inside the San Francisco Office Market from a Tenant Rep’s View

Will Cassriel: Inside the San Francisco Office Market from a Tenant Rep’s View

What’s really happening inside San Francisco’s commercial real estate market? Will Cassriel, a dynamic tenant rep broker with JLL, joins Bruce Bean to share a ground-level view of office leasing trends, sublease strategies, and why he’s bullish on SF's future.

Will walks us through his unique journey—from selling Cutco knives and training to be a yoga instructor, to grinding his way into his dream role at JLL. He shares what it takes to break into commercial real estate, his passion for helping high-growth startups find the right space, and how SF’s market is rebounding with surprising strength.

If you're curious about current lease rates, market dynamics, and why the retail scene is starting to buzz again downtown, this is the episode for you.

---------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

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Joe Killinger: The CRE Recruiting Playbook—Culture, Compensation, and Connections

Joe Killinger: The CRE Recruiting Playbook—Culture, Compensation, and Connections

Finding talented commercial real estate brokers is one thing. Finding the right people for your company—and creating a business model that works for both the broker and the brokerage—is another. In th...

15 Sep 19min

Scott Slinker: Bringing Smart Storage to Luxury Condos and Apartments

Scott Slinker: Bringing Smart Storage to Luxury Condos and Apartments

What if your storage unit was right where you park your car? In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce talks with serial entrepreneur Scott Slinker, CEO of Deluxe ...

10 Sep 26min

Al Marshall: Inside the Competitive World of Low-Income Housing Tax Credits

Al Marshall: Inside the Competitive World of Low-Income Housing Tax Credits

Affordable housing is needed across California, but getting a project built can be far more complicated than most people realize. In this episode of SF Commercial Property Conversations with Bruce Bea...

3 Sep 21min

Carl Muhlstein: The Evolution of Commercial Real Estate from 1978 to AI

Carl Muhlstein: The Evolution of Commercial Real Estate from 1978 to AI

Commercial real estate has changed dramatically over the past five decades. Few people have had a front-row seat to those changes quite like Carl Muhlstein. In this episode of SF Commercial Property C...

1 Sep 22min

Rachelle Souza: The Secret to Near-Zero Vacancy in Property Management

Rachelle Souza: The Secret to Near-Zero Vacancy in Property Management

How do you manage more than 750 rental units while keeping vacancies and evictions remarkably low? In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce talks with Rachelle So...

28 Aug 18min

Allen Buchanan: The Sequence—A Blueprint for Commercial Real Estate Success

Allen Buchanan: The Sequence—A Blueprint for Commercial Real Estate Success

What does it take to build a commercial real estate career that lasts more than four decades? For Allen Buchanan, the answer comes down to relationships, preparation, discipline—and following the righ...

25 Aug 20min

Marie Fleming: Creative Financing Solutions for Today’s Commercial Real Estate Market

Marie Fleming: Creative Financing Solutions for Today’s Commercial Real Estate Market

When traditional banks say no, there may still be a path forward. In this episode of SF Commercial Property Conversations with Bruce Bean, Bruce talks with Marie Fleming about alternative lending and ...

20 Aug 13min

TJ Rossi: The Intersection of Commercial Real Estate, AI, and Business Strategy

TJ Rossi: The Intersection of Commercial Real Estate, AI, and Business Strategy

What happens when years of experience in commercial real estate, investing, manufacturing, and business strategy meet the power of artificial intelligence? In this episode of SF Commercial Property Co...

18 Aug 18min

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