A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

--------------------------------

This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, we explore how storytelling drives trust, credibility, and long-term loyalty in B2B, within the highly complex world of shipping and logistics.

Our guest is Samantha Almon Adeluwoye, Global Head of Content, Social Media, & Storytelling at A.P. Moller – Maersk.

Samantha shares how storytelling at Maersk is grounded in the company’s values and its responsibility as a trusted custodian of customers’ goods. Rather than being separate from operations, human stories are used to strengthen confidence in Maersk’s reliability, care, and expertise — helping customers connect emotionally while trusting operational excellence.

The conversation also explores how social media functions as a strategic relationship engine in B2B, enabling connection across complex decision-making ecosystems while reinforcing trust over time. Samantha offers insight into how consistent, values-led storytelling supports retention, referral, and long-term partnerships in an industry where credibility is everything.

With a strong track record of delivering engaging, purposeful content at global scale, Samantha provides a thoughtful perspective on how human storytelling and operational capability work together to build loyalty.

This episode is hosted by Nyeleti Sue-Angel Nkuna.

Show Notes:

1) AP Moller - Maesrk

2) Samantha Almon Adeluwoye

3) Thinking Fast & Slow - Book recommendation

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(786)

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

2 Juli 49min

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

30 Juni 34min

Epsilon: Driving Commercial Change Through Gamification (#783)

This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.Ep...

25 Juni 41min

Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

23 Juni 1h 6min

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. De...

18 Juni 51min