Stacy Martinet (Adobe) on AI Solving the Blank Page Problem, the Ethics of Generative AI, and Branding Hot Takes

Sammi sits down with Stacy Martinet, Adobe’s VP of Marketing and Communications, for a behind-the-scenes look at how one of the most influential creative companies is thinking about AI, creativity, and trust. Stacy shares why AI’s biggest “unlock” isn’t replacing creators— it’s getting rid of the blank-page panic and helping people start faster, whether you’re a student, a solo creator, or a CEO building a global brand. They get into the real ethics questions: what data goes into generative AI models, why “commercially safe” matters for brands, and why Adobe is betting on transparency and choice, including letting users pick between different AI models. Stacy also breaks down content credentials (think: a “nutrition label” for digital content), what it means for the future of credibility online, and why visuals and motion are quickly becoming the universal language of the internet. Plus: Stacy’s playbook for earning attention in a chaotic media landscape, how Adobe launched Firefly in a community-led way, and her advice for creators and entrepreneurs trying to build a personal brand that actually stands out—without losing the plot. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Here’s what Sammi covers today with Stacy: 00:00 Stacy Martinet’s Social Currency 02:00 How Brands Earn Attention (and Keep It) 04:46 How Adobe Balances Creator and Enterprise Customers 06:40 The Democratization of Creative Tools 14:00 Ethics of Generative AI 16:23 Content Credentials the “Nutrition Label” for Content 17:45 Why IRL is Back 19:56 Storytelling as a Business Strategy 22:30 Advice for Emerging Creators 24:35 Hot Takes: Brands Need to Talk More 28:10 Routines and Social Currency Corner Learn more about your ad choices. Visit megaphone.fm/adchoices