Customer Lifetime Value driven IT

Customer Lifetime Value driven IT

If you don't know what a customer is worth, you don't know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?

Guest: Ruth Bolton, Professor of Marketing at the W.P. Carey School of Business, Arizona State University

Guest Bio: https://www.ciotalknetwork.com/contributor/ruth-bolton/

More on this Episode: https://www.ciotalknetwork.com/customer-lifetime-value-driven-it/

Visit CIO Talk Network Website: https://www.ciotalknetwork.com/

Subscribe to our Newsletter: https://www.ciotalknetwork.com/subscribe/

Nominate Guests or Sponsor: https://www.ciotalknetwork.com/contact/

Avsnitt(842)

Chief Digital Officer 2.0

Chief Digital Officer 2.0

The Chief Digital Officer (CDO) role was created initially to unify the digital agenda, increase efficiency, create a digital culture, design better customer experiences, and optimize your competitive...

20 Juli 202248min

The People side of Cyber Security – Turning organizations' weakest link into their greatest strength

The People side of Cyber Security – Turning organizations' weakest link into their greatest strength

There's no question that people are the weakest link in Cybersecurity. So we invest in educating people about security risks and how to handle them. We try building cybersecurity champions who can hel...

3 Juli 202253min

Is Data Analytics helping increase the impact of K12 Education?

Is Data Analytics helping increase the impact of K12 Education?

What if K12 Education could provide a customized learning experience based on each student's skills, abilities, and preferences to maximize student outcomes supported by optimal funding to ensure reli...

22 Juni 202248min

Does your Leadership Pass the Audition?

Does your Leadership Pass the Audition?

Every time you speak to your management or team, share your verdict on a challenging situation or admit that you don't know what to do, you audition for leadership. Others expect you to spark hope wit...

8 Juni 202254min

Embedding Security in Technology Capabilities

Embedding Security in Technology Capabilities

To support digital, an organization needs to develop custom software applications or use third-party software packages and tools, migrate workloads and infrastructure to the cloud, and standardize man...

31 Maj 202253min

CIO as a Simplifier

CIO as a Simplifier

In a world with increasing complexity, uncertainty and conflict, it's not surprising that many people feel unable or unwilling to take action. So, playing the role of a simplifier, how are the CIOs fi...

12 Maj 202240min

Delivering Higher Value In Lesser Time

Delivering Higher Value In Lesser Time

Massive changes in the business climate and customer expectations have forced companies to rethink everything they do. As a result, there is a need to innovate consistently and implement changes quick...

3 Maj 202243min

Delivering on the Chief Data Officer Imperatives

Delivering on the Chief Data Officer Imperatives

A Chief Data Officer (CDO) is expected to use data to continually improve internal operations and create a competitive advantage while aligning with partners, vendors, and customers. But complexities ...

29 Apr 202245min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-svart-marknad
uppgang-och-fall
avanzapodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
rss-borsens-finest
bathina-en-podcast
rss-den-nya-ekonomin
lastbilspodden
borsmorgon
market-makers
kapitalet-en-podd-om-ekonomi
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
svd-tech-brief