How Savvy Marketers Evaluate Adtech (with Clare Liston)
In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners. From avoiding...
8 Apr 21min
Winning the Modern Agency Pitch (with Malorie Benjamin)
In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares ...
25 Mars 24min
The Attribution Reset (with Yousef Kattan)
Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the ...
27 Feb 24min
Target Effectively in the Privacy-First Era (with Liz Emery)
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She join...
26 Nov 202530min
Advertising with a Conscience (with Chad Hickey)
What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible...
28 Okt 202532min
The Age of the Savvy Media Buyer (with Darrick Li)
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of techno...
23 Sep 202517min
Finding Smarter CTV Audiences (with Peter Crofut)
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched...
2 Sep 202516min
