11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Timestamps: (0:00) How Five Guys Manipulated the Market (7:43) Is Price Relativity the Best Marketing Trick? (18:51) The Illusion of Effort in Marketing Psychology (25:00) Is AI About to Change the Market Forever? (29:30) The Genius Behind Splitting the G (34:09) How Liquid Death Built Killer Branding (42:38) Why Reducing Frequency Increases Enjoyment (48:54) Does Influencer Marketing Actually Work? (55:01) KFC's Secret of Scarcity (01:02:25) Positive vs Negative: Why Framing is Everything (01:08:21) Hacking the Smart Consumer (01:20:25) Why Taglines are So Effective (01:24:57) Are Marketers Still Fighting the Semmelweis Reflex? (01:31:54) Where to Find Richard Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠⁠lnkfi.re/SN-Huberm - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(1119)

Why Everyone Is Drowning In Debt (and how to get out) - Caleb Hammer - #1123

Caleb Hammer is a personal finance YouTuber. Are we in a financial crisis or spending our way into one? Rising prices, growing debt, and shrinking savings are putting every generation under pressure....

13 Juli 1h 56min

Why The AI Doomers Might Be Right - Robert Wright - #1122

Robert Wright is a journalist and author. Is AI the next stage of human development? Some see it as another tool, while others view human-machine integration as a major shift in how we develop. What...

11 Juli 1h 21min

Why You Feel Overwhelmed All The Time (and how to fix it) - David Epstein - #1121

David Epstein is a science journalist and author. Is discipline really freedom? When we feel overwhelmed, it can seem like the problem is that we have no freedom. But maybe the opposite is true: mayb...

9 Juli 1h 18min

The Uncomfortable Science Of Sex Differences - Steve Stewart-Williams - #1120

Steve Stewart-Williams is an evolutionary psychologist, a professor, and an author. Why is it so difficult to talk about the differences between men and women today? It's important to recognize that ...

6 Juli 2h 33min

“My Autism Keeps Upsetting People” - Vittorio Angelone - #1119

Vittorio Angelone is an Irish comedian, writer, and podcaster. Is it autism, or something else? Humor can come from a lot of places: being Irish, being an only child, a little neurodivergence, or all...

4 Juli 1h 56min

Black Holes, Denny’s Fist Fights & Japanese Handjob Culture - Rabbit Hole #4 - #1118

In the fourth installment of this new experimental format, we explore: - South Korea's government-funded looksmaxxing initiative. - Why everything you learned in school was probably false. - How to u...

2 Juli 2h 34min

33 Brutal Truths To Stop Wasting Your Potential - Alex Hormozi - #1117

Alex Hormozi is a founder, investor and an author. Alex’s X Account has been one of my favourite sources of insights over the last few years. Today we get to go through some of his best lessons about...

29 Juni 4h 8min

Raw Truths From The Brink Of Death - Ben Askren - #1116

Ben Askren is a former Olympic wrestler and former MMA champion. What is it like to come face-to-face with death and make it back? Ben went from being on top of the world to needing a double lung tra...

27 Juni 1h 5min