11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Timestamps: (0:00) How Five Guys Manipulated the Market (7:43) Is Price Relativity the Best Marketing Trick? (18:51) The Illusion of Effort in Marketing Psychology (25:00) Is AI About to Change the Market Forever? (29:30) The Genius Behind Splitting the G (34:09) How Liquid Death Built Killer Branding (42:38) Why Reducing Frequency Increases Enjoyment (48:54) Does Influencer Marketing Actually Work? (55:01) KFC's Secret of Scarcity (01:02:25) Positive vs Negative: Why Framing is Everything (01:08:21) Hacking the Smart Consumer (01:20:25) Why Taglines are So Effective (01:24:57) Are Marketers Still Fighting the Semmelweis Reflex? (01:31:54) Where to Find Richard Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠⁠lnkfi.re/SN-Huberm - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Turn Your Pain Into Greatness - Bugzy Malone - #1174

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Your Home Might Be Destroying Your Health (& how to fix it) - Michael Feldstein - #1173

Michael Feldstein is the founder of Jaspr, an air education company featuring the Jaspr air scrubber. Expect to learn how the air in your home could be affecting your sleep and brain function, the ev...

7 Nov 1h 22min

How War Shaped Human Evolution - David Geary - #1172

Dr David Geary is an evolutionary psychologist, cognitive scientist, professor at the University of Missouri, and author. Expect to learn the disturbing reasons why humans are so intelligent, why men...

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How To Make Better Decisions (with way less uncertainty) - Joe Hudson - #1171

Joe Hudson is a coach, entrepreneur and a podcast host. Expect to learn how important it is to develop the skill of decision-making, why intelligent people often struggle the most with making decisio...

2 Nov 1h 43min

The Art Of Growing Up (just enough) - James Smith - #1170

James Smith is a podcaster, author, personal trainer, and co-founder of the world's greatest clean energy drink, Neutonic. Expect to learn why solving your problems never leaves you with fewer of the...

31 Okt 1h 20min

35 Emotions Explained By Evolutionary Psychology - Rob Kurzban - #1169

Rob Kurzban is a psychologist and an author. Expect to learn why we should view emotions through the lens of evolution, the hidden reason why humans aren’t filled with existential anxiety at all time...

29 Okt 2h 28min

Crypto Scams, Dopamine Websites, Tasteful Slop & Vape Shop Energy - Rabbit Hole #6 - #1168

In this episode, we explore: The strange crypto honey traps that people are falling for. The rise of South Korea's fake shopping dopamine websites How to develop good taste in a world of slo...

26 Okt 2h 8min

Positive Psychology Founder: How To Stop Your Negative Thoughts - Martin Seligman - #1167

Dr. Martin Seligman is a psychologist, professor at the University of Pennsylvania, pioneer of positive psychology, and author. Expect to learn why some people experience exactly the same adversity ...

24 Okt 1h 21min