11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Timestamps: (0:00) How Five Guys Manipulated the Market (7:43) Is Price Relativity the Best Marketing Trick? (18:51) The Illusion of Effort in Marketing Psychology (25:00) Is AI About to Change the Market Forever? (29:30) The Genius Behind Splitting the G (34:09) How Liquid Death Built Killer Branding (42:38) Why Reducing Frequency Increases Enjoyment (48:54) Does Influencer Marketing Actually Work? (55:01) KFC's Secret of Scarcity (01:02:25) Positive vs Negative: Why Framing is Everything (01:08:21) Hacking the Smart Consumer (01:20:25) Why Taglines are So Effective (01:24:57) Are Marketers Still Fighting the Semmelweis Reflex? (01:31:54) Where to Find Richard Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠⁠lnkfi.re/SN-Huberm - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

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Raccoon Wars, Lindsay Clancy, NFL Scammers & Past Crimes - Matt McCusker #1149

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12 Sep 1h 37min

Best Peptides, Stem Cells, Testosterone & Exercise Hacks - Biohacking Roundtable - #1148

In this Biohacking Roundtable, we explore: What the best peptides for health & muscle building are. The latest biohacking tech that is real but sounds like science fiction. Which longevity s...

10 Sep 2h 50min

The Hidden Psychology Of Highly Sensitive People - Dr Sasha Hamdani - #1147

Dr Sasha Hamdani is a psychiatrist, ADHD specialist and author. Why are some people more emotionally sensitive than others? If you feel things more deeply, you’re not alone, and emotional sensitivity...

7 Sep 1h 24min

Couples Therapist: Why Your Brain Turns Your Partner Into An Enemy - Stan Tatkin -#1146

Dr Stan Tatkin is a psychologist, couples therapist, researcher and author. How can couples effectively navigate and repair emotional wounds? While many believe it’s best to sleep on a conflict, coul...

5 Sep 1h 9min

Why Working Harder Won’t Make You Rich - Codie Sanchez - #1145

Codie Sanchez is an entrepreneur, investor and author. How do you make your business work for you instead of constantly working for your business? Stepping back is often mistaken for putting in less ...

3 Sep 1h 33min

WW3 DEBATE: “We’re On the Brink of Global Collapse” - #1144

In this geopolitical debate, we explore: What the biggest threats to global peace are. Whether America will lose its hegemony in 20 years or less. How big of a deal the Iran War actually is...

31 Aug 3h 6min

Mexican Batman, Britain’s Downfall, Mr Bean’s Comeback & Jimmy Carr - Rabbit Hole #5 - #1143

In the fifth installment of this new experimental format, we explore: - Inside the antics of a real-life Mexican Batman. - Why George chooses to wear AirPods during his massages. - If Jimmy Carr will...

29 Aug 2h 9min

Female Psychopath Explains How She Manipulates Men - Kanika Batra - #1142

Kanika Batra is an Australian content creator and author. What goes on inside the mind of a sociopath? Can they feel love and empathy, or are they truly emotionless? Diagnosed with antisocial persona...

27 Aug 1h 53min