The True Economics & ROI of a Super Bowl Ad.

The True Economics & ROI of a Super Bowl Ad.

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-term versus long-term impact, and compare Super Bowl advertising to digital ads, influencers, and low-fi content. The conversation also explores brand value, CAC, LTV, marketing efficiency, and why even the biggest companies avoid heavy spend on traditional ads in favor of scalable digital channels. Key takeaways • Super Bowl ads rarely deliver positive ROI • True costs often exceed $20–30M • Digital ads usually outperform on efficiency Chapters (00:00) Super Bowl ads ROI debate (02:16) True Super Bowl ad costs (03:15) Measuring brand value and ROI (05:11) Long-term marketing efficiency math (07:09) Digital ads vs Super Bowl ads (14:16) Why big brands avoid TV ads

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(3290)

Neil Patel Gets 57x More Leads From LinkedIn Than X

Neil Patel Gets 57x More Leads From LinkedIn Than X

Neil and Eric unpack how to measure the real value of an X account beyond views, why LinkedIn drives 50x more leads for Neil, and the trap of chasing audience capture instead of revenue. They dig into...

21 Maj 27min

How To Send 1 Million Emails For $100/Month

How To Send 1 Million Emails For $100/Month

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

20 Maj 15min

CEO Warns: SEO Traffic Will Be Zero?

CEO Warns: SEO Traffic Will Be Zero?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: htt...

19 Maj 18min

How to Get Ahead of 99% People in Podcasting

How to Get Ahead of 99% People in Podcasting

Neil and Eric break down the etiquette of podcast collaborations, why giving raw recordings drives reach, and how a give-to-get mindset shapes long-term wins. They share lessons from speaking at the S...

18 Maj 30min

Why One-Person Teams Win

Why One-Person Teams Win

Neil and Eric break down the rise of one-person startup teams, Coinbase’s “pod of one” model, AI-native company structures, and how AI agents are reshaping product, marketing, and service businesses. ...

14 Maj 20min

Google Search Is Winning Again

Google Search Is Winning Again

Neil and Eric break down why autonomous AI commerce is accelerating after Stripe introduced agentic payments and Cloudflare enabled AI agents to create accounts, buy domains, and deploy apps autonomou...

13 Maj 26min

The AI Spending Trap

The AI Spending Trap

Neil Patel and Eric Siu break down the rise of “token maxing,” why AI token spend without ROI is dangerous, and how companies like Anthropic, OpenAI, Google, and Microsoft are battling for AI dominanc...

12 Maj 21min

Why AI Won't Kill Jobs

Why AI Won't Kill Jobs

Neil and Eric break down why the AI job apocalypse narrative is wrong, using fresh data on software engineering demand, AI-powered productivity, product manager hiring trends, and the rise of “AI-pill...

11 Maj 24min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
badfluence
rss-borsens-finest
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rss-dagen-med-di
lastbilspodden
dynastin
kapitalet-en-podd-om-ekonomi
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
rss-kort-lang-analyspodden-fran-di