221: The one job in fragrance that would make us TOO powerful

221: The one job in fragrance that would make us TOO powerful

There's a certain position in the fragrance industry that gets to call the shots, finesse the juice, and influence how fragrances go from brief to shelves — a position that your hosts wished they knew existed during the "figuring out what we wanna be" phase of our academic careers. We can't turn back time, but we can grill said figure: Kyle Ferguson, fragrance evaluator at Givaudan. He's the go-between the client and perfumer, facilitating communication, translating scent directives, and helping to make a fragrance its best and most beloved. Kyle generously shares his insight and experiences, behind-the-scenes of the perfume biz.

[What we smell like today: LBTY "Liberty Maze," Roan Sahara Song]

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75: The 7 Deadly Scents

75: The 7 Deadly Scents

On this, the holiest week of tax season, we've decided to examine the sinnery of scents — specifically the seven deadly sins and what they would smell like. Also, beauty marketing has reached a new le...

12 Apr 20221h 3min

74: Big Lavender Has Been Lying To Us All

74: Big Lavender Has Been Lying To Us All

As two moody people who love scents, we're always curious to know why and how scent affects our moods, for good and for evil.  There is indeed a science to mood manipulation through scent, and who sho...

5 Apr 20221h 10min

73: Who's Singing About Perfume?

73: Who's Singing About Perfume?

One could argue that music and fragrance are parallel art forms, especially when you realize that so much fragrance language borrows from music (notes, accords, compositions). And sometimes they becom...

29 Mars 202252min

72: The Moral Alignment of Y2K Scents

72: The Moral Alignment of Y2K Scents

With Y2K making its way back up to the surface of cultural relevance (or nostalgia), it's inevitable that it would get the Smell Ya Later treatment. We've gone on about nostalgic scents before, and we...

22 Mars 20221h 8min

71: Eau De AI

71: Eau De AI

AI comes for us all. And this time, by "all," we mean fragrance. We have Givaudan perfumer Dana Schmitt on to tell us all about Carto, Givaudan's AI helper, aiding perfumers to experiment even more wi...

15 Mars 20221h 18min

70: We're Getting Scent To Bed

70: We're Getting Scent To Bed

What if you could use your sense of smell to fall asleep quicker and rest more deeply?  We have vice president and perfumer at Givaudan Olivier Gillotin on the pod to tell us about Dreamscentz™, the t...

8 Mars 20221h 19min

69: You Can't Fuck A Fragrance

69: You Can't Fuck A Fragrance

Sex sells, but you can't fuck a fragrance. You can, however, fuck a celebrity (if you're lucky or maybe try really hard), and combining the two has been the standard for how to sell a fragrance since ...

1 Mars 20221h 8min

68: Why Does Everyone Want to Smell Rich?

68: Why Does Everyone Want to Smell Rich?

Those who know better know that money smells like balls, but when it comes to smelling rich, wealthy, or classy, people have opinions that may or may not be misinformation  set to a soundtrack of Lana...

22 Feb 20221h 4min

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