221: The one job in fragrance that would make us TOO powerful

221: The one job in fragrance that would make us TOO powerful

There's a certain position in the fragrance industry that gets to call the shots, finesse the juice, and influence how fragrances go from brief to shelves — a position that your hosts wished they knew existed during the "figuring out what we wanna be" phase of our academic careers. We can't turn back time, but we can grill said figure: Kyle Ferguson, fragrance evaluator at Givaudan. He's the go-between the client and perfumer, facilitating communication, translating scent directives, and helping to make a fragrance its best and most beloved. Kyle generously shares his insight and experiences, behind-the-scenes of the perfume biz.

[What we smell like today: LBTY "Liberty Maze," Roan Sahara Song]

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187: How to smell like a music festival 🏁 [feat. Romy Kowalewski of 27 87]

187: How to smell like a music festival 🏁 [feat. Romy Kowalewski of 27 87]

Burnt rubber, absinthe, red pepper, fennel — not the most typical notes you'd find in a perfume, but 27 87 has a clever way of incorporating unexpected things into their very sophisticated, very balan...

15 Apr 20251h 2min

186: How smart homes smell good

186: How smart homes smell good

We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9 pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy bevs & snacks from our host. If your idea of home frag...

8 Apr 20251h 13min

185: The computers are smelling [feat. Christophe Laudamiel of OSMO]

185: The computers are smelling [feat. Christophe Laudamiel of OSMO]

The fragrance industry is trotting out AI more and more in new creations and creative development, but when it comes to digitizing smells, OSMO is a Google-born initiative that uses machine learning, ...

1 Apr 20251h 11min

184: "It's a TikTok rose," and other things we've smelled this week...

184: "It's a TikTok rose," and other things we've smelled this week...

This is what happens when we're left to our own devices in front of two hot mics, a bevy of new scents, and no guest 🙃 [What we smell like today: Bond No. 9 Greenpoint, Phlur Rose Whip] 🌐 Find mor...

18 Mars 202544min

183: A dupe by any other name would smell as [redacted]

183: A dupe by any other name would smell as [redacted]

Did you know that beneath our noses this whole time, our beloved Bath & Body Works have been releasing their own body mist line of dupery? The collection is a flexible series of scents that go in and ...

11 Mars 202553min

182: The magic's in the minimalism feat. Maison Louis Marie

182: The magic's in the minimalism feat. Maison Louis Marie

You know their minimalist packaging and their cozy, comforting scents — perhaps most famous being No. 4 Bois de Balincourt, one of the defining sandalwoods of the decade. We have  Marie Du Petit Thoua...

4 Mars 20251h 7min

181: Swipe no more: sniff your way to your next match

181: Swipe no more: sniff your way to your next match

For those tired of swiping on apps, four artists in London have brought you another sensory option for finding a date: smelling your way to a match. The Scent of Connection is an artist collective fou...

25 Feb 20251h 8min

180: The blind leading the buys

180: The blind leading the buys

We all know perfume collecting is an expensive hobby. Yet blind buys are on the rise, according to this BoF article (but also to anyone who's keyed into PerfumeTok or fragrance enthusiasts in general)...

18 Feb 202555min

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