Running Industry: Why Trail Runners Should Be Paying Attention

Running Industry: Why Trail Runners Should Be Paying Attention

If you’ve ever wondered how the running industry shapes the gear ultrarunners depend on, this episode explores why paying attention to the business behind the sport actually matters.

Paul Mellor, founder of creative agency Mellor&Smith and producer working on a new documentary about Barkley Marathons creator Lazarus Lake, joins Josh to unpack how outdoor brands compete for attention, why Nike’s return to trail running feels different this time, and what separates unforgettable running brands from those that quietly fade away.

For trail and ultrarunners curious about how the running industry influences the gear, culture, and future of the sport.

Please give us a follow, rate the podcast, and give a review.

Presented by Kiprun.

----

Find us at Borderlands.cc and sign up for the newsletter.

Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026.

And if you haven't checked out Wylder yet, it's worth a look. iOS or Android

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(304)

Why Trail Running Hides Competition

Why Trail Running Hides Competition

Trail running culture loves winners. That's obvious. The sport builds documentaries about them, fills Instagram feeds with them, and spends months debating who will win Western States. But the more Jo...

4 Juni 17min

What Happens When Running Becomes Your Job? | Jacob Puzey

What Happens When Running Becomes Your Job? | Jacob Puzey

Professional running can quietly turn into pressure, performance, sponsorship obligations, and constant visibility. This episode with Jacob Puzey is for runners who have felt burnout creeping into the...

25 Maj 19min

The Race That Makes Trail Running Real

The Race That Makes Trail Running Real

Trail running usually becomes real for people at a local ultra, not while watching UTMB or Western States online. The parking lot at 5am with 53 runners, one exhausted race director, and volunteers gi...

21 Maj 18min

What SATISFY Reveals About Trail Running

What SATISFY Reveals About Trail Running

Trail running culture melted down this weekend after a Satisfy x Adidas event triggered accusations of cringe, elitism, rich-kid cosplay, and the death of authenticity. But the backlash revealed somet...

18 Maj 9min

Can Trail Running Stay Human?

Can Trail Running Stay Human?

Trail running is getting bigger fast. Bigger races, bigger brands, bigger media, and more money entering the sport every year. What happens to trail running culture as all of that growth accelerates? ...

12 Maj 45min

Can Trail Running Handle Growth?

Can Trail Running Handle Growth?

Cocodona 250 exposed something trail running still doesn’t totally want to admit: the audience is already here, but the fan experience still hasn’t caught up. After spending more than 13 hours inside ...

7 Maj 20min

Why Fueling Stops Working During Ultras

Why Fueling Stops Working During Ultras

Ultra running nutrition is getting more extreme. More carbs, more precision, more pressure to “get it right.” But if you’ve ever had your stomach shut down mid-race, you know something isn’t adding up...

4 Maj 44min

Why Ultrarunning Feels Necessary

Why Ultrarunning Feels Necessary

Ultra running promises performance, progress, and control. But for a lot of people, it’s filling a gap that normal life doesn’t. This episode explores what ultra running actually gives people and why ...

27 Apr 20min

Populärt inom Hälsa

somna-med-henrik
rss-bara-en-till-om-missbruk-medberoende-2
rss-vuxna-pa-latsas
inga-beiga-morsor
johannes-hansen-podcast
sexnoveller-deluxe
angestpodden
brottarbroder
rss-viktmedicinpodden
sa-in-i-sjalen
not-fanny-anymore
sova-med-dan-horning
medicinvetarna
smartare-fitness-podden
tyngre-traningssnack
rss-hos-psykologen
giggles-med-wiggles
halsorevolutionen
prestera-mera-by-umara
halsoveckan-by-tyngre