EP 66: 12 Unusual segments that drive serious eCommerce revenue

Most brands only segment by openers and VIPs… then wonder why email performance stalls.

In this episode of Send It, Chase Dimond and Jimmy Kim dive into 12 powerful email and SMS segments that go beyond the basics and actually boost conversions, protect margins, and reduce fatigue. These aren’t theory; they’re tried and true segments top DTC brands use to send smarter.

You’ll learn how to segment based on intent, behavior, timing, and risk; so every message feels more personal, more relevant, and more profitable. Whether you’re scaling a list or trying to squeeze more ROI from your existing subscribers, this framework will help you unlock smarter strategy and cleaner results.

EP 66: 12 Unusual segments that drive serious eCommerce revenue

Here's what we're diving into:

• How to identify discount rejectors, promo-only buyers, and risky first-time customers

• What to actually send each segment (not just how to build them)

• The 3 things every good segment should change in your marketing

• How to avoid over-discounting and protect your brand's positioning

Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/

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00:00 Welcome to The Show

04:29 Why Microsegmentation Matters for Your Business

09:33 12 Unusual Segments for Revenue Growth

09:46 Discount Rejectors

11:25 Product Loyalists

13:05 Risky First-Time Buyers

15:09 High AOV, Low Frequency Buyers

16:55 Engagement Only Buyers

19:02 Seasonal Only Buyers

21:58 Promo Only Buyers

23:43 Reactivating Recently Lapsed High-Value Buyers

25:26 Engaging Multi-Category Explorers

26:56 Converting Subscription-Adjacent Buyers

29:28 Recognizing and Rewarding Brand Advocates

33:39 Understanding and Targeting Silent VIPs

35:37 Tips for Implementing Segmentation Strategies

40:27 Recap and Final Thoughts

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!