Jason Fishman: How to Attract Investors and Scale Your Brand with Data-Driven Marketing

Jason Fishman: How to Attract Investors and Scale Your Brand with Data-Driven Marketing

Jason Fishman is a marketing strategist with over 15 years of experience helping brands scale through data-driven, multi-channel campaigns. As a "New Media Enthusiast," he has led initiatives across search, social, programmatic, influencer, and content marketing—holding leadership roles on the agency, brand, and vendor sides that give him a unique, 360° perspective.

Before founding DNA, Jason led product marketing for a major mobile ad network representing 1,500+ publisher apps and top-tier advertisers. Since launching DNA in 2014, he's worked with 850+ brands and managed 500+ digital funding campaigns, generating nine figures in results across eCommerce, lead generation, and capital raises.

A recognized thought leader, Jason has spoken at leading tech and marketing conferences, hosts the Test. Optimize. Scale. podcast, and contributes to the Forbes Agency Council and Crowdfund Professional Association Board. He leads a Los Angeles-based team focused on measurable growth and full-funnel performance.

During the show we discuss:

  • What inspired DNA's focus on data-driven, full-funnel marketing for brands and investors
  • How the 8-Point Strategy helps companies launch faster with clarity, precision, and scalability
  • The most common mistakes founders make when marketing to investors—and how to avoid them
  • How to know when a campaign is ready to scale versus when it needs further testing
  • The metrics that actually matter when measuring investor marketing success
  • How first-party data, pixel tracking, and targeting drive consistent 3–10x ROAS
  • How storytelling, validation, and multi-channel strategy convert attention into investor action

Resource:
https://www.digitalnicheagency.com/

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Dustin Bond: How to Secure Fast, Flexible Business Funding Without Surprises

Dustin Bond: How to Secure Fast, Flexible Business Funding Without Surprises

Dustin Bond is a commercial finance executive and founder of Orange Funding, a capital platform built to deliver short-duration funding with speed, precision, and structural discipline. With over two ...

27 Mars 31min

Nick Loper: How to Build a Profitable Side Hustle Without Burning Out

Nick Loper: How to Build a Profitable Side Hustle Without Burning Out

Nick Loper is an entrepreneur and the founder of Side Hustle Nation, a platform dedicated to helping people build income streams outside their day jobs. He believes in sustainable hustle—focused effor...

20 Mars 29min

Bob McIntosh: How to Build a High-ROI Digital Marketing Engine

Bob McIntosh: How to Build a High-ROI Digital Marketing Engine

Bob McIntosh is a digital marketing strategist, speaker, and educator who helps businesses grow by building audiences online. Since 2020, digital marketing has become the fastest and most powerful way...

16 Mars 31min

Michael Hession: How to Build a High-ROI Digital Marketing Engine

Michael Hession: How to Build a High-ROI Digital Marketing Engine

Michael Hession is an authorized practitioner of the Infinite Banking Concept (IBC) who has been implementing this powerful wealth strategy for his own family for over eleven years and guiding clients...

14 Mars 29min

Shane Engelken: How to Access the Right Business Financing for Growth

Shane Engelken: How to Access the Right Business Financing for Growth

Shane Engelken helps owners, operators, and investors structure financing solutions tailored to their unique needs. From straightforward acquisitions to complex, multi-layered projects, Shane's goal i...

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Adam Benowitz & Louis Calderone: How to Get Fast, Flexible Business Funding Without a Bank

Adam Benowitz & Louis Calderone: How to Get Fast, Flexible Business Funding Without a Bank

Adam Benowitz and Louis Calderone are the Co-Founders of VOX Funding, a leading fintech company providing innovative alternative financing solutions to small businesses nationwide. Together, they brin...

7 Mars 28min

Kalah Sprabeary: How to Find the Right Business Funding Fast

Kalah Sprabeary: How to Find the Right Business Funding Fast

Kayla is the founder and CEO of Hub Funding Solutions, a relationship-driven commercial finance brokerage built to do things differently. With nearly a decade of experience in the equipment financing ...

2 Mars 30min

Jonathan Maxim: How to Scale Your App Users and Attract Investors

Jonathan Maxim: How to Scale Your App Users and Attract Investors

Jonathan Maxim is the founder of Viral App Launch, where he helps tech startups and app founders scale to 10,000+ users and prepare for investor growth. Since 2016, Jonathan has worked with over 150 a...

20 Feb 35min

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