OMRON's Business Opportunity Discovery and Value Creation
Marketing Talks6 Maj 2025

OMRON's Business Opportunity Discovery and Value Creation

This episode describes Omron Field Engineering's solution to the challenges faced by retail and food service businesses as they adopt more digital equipment.

The widespread use of digital devices like self-checkout systems and digital signage has created new problems, such as the burden of managing and maintaining disparate systems from various manufacturers.

Omron's "Management Service Solution" provides a centralized point of contact and comprehensive support for these devices, leveraging their expertise in maintaining critical infrastructure. This new solution creates new value for businesses by freeing up staff to focus on core operations and improving the customer experience by ensuring digital systems function smoothly.

The discussion suggests a framework for identifying business opportunities by recognizing new events, identifying the new problems they create, developing new solutions, and delivering new value.

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