Is a $10 Million Super Bowl Ad Still a Good Deal?

Is a $10 Million Super Bowl Ad Still a Good Deal?

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.


You’ll learn about:

  • The true ROI of a Super Bowl ad
  • Why Super Bowl attention is still "cheap"
  • How new companies get "broad awareness" from the Big Game
  • The importance of "relevance" for established brands like Raisin Bran
  • Why the creative is more important than the attention
  • The inevitable role of AI in advertising and NIL

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Avsnitt(3578)

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The #1 Secret Ingredient to Growing Your Business

The #1 Secret Ingredient to Growing Your Business

In this episode of The GaryVee Audio Experience, I sit down with Bobby Bones to talk about why AI is likely the best thing that's ever happened to you. I share the PK framework, Passion and Knowledge,...

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The #1 Way to "Make The Most Out Of It"

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In this episode of The GaryVee Audio Experience, I sit down with Guy Kawasaki on his Remarkable People podcast to talk about the discipline of staying in your pocket and only speaking about what you k...

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In this episode of The GaryVee Audio Experience, I answer a batch of listener questions on the AskGaryVee show. I share why saying no requires kind candor, compassionate delivery, and explanatory note...

4 Aug 32min

31 Minutes to Silence Your Negative Thoughts Forever | Tea With GaryVee Special

31 Minutes to Silence Your Negative Thoughts Forever | Tea With GaryVee Special

Today’s episode is an all-time clip. I don’t know if there is a more powerful clip that I’ve ever put out and I hope you can sit down and really let this soak in. Please understand that your negative ...

3 Aug 28min

Just Close Your Eyes Until You're 29.

Just Close Your Eyes Until You're 29.

In this episode of The GaryVee Audio Experience, I talk about why you should just close your eyes until you're 29. I share why nobody cares about your excuses, why your need of things is killing you, ...

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What Nobody is Telling You...

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In this episode of The GaryVee Audio Experience, I talk about why you're not lost in life, you're just early in the process. I share why the biggest reason you don't know what you want to do is you ha...

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How One Piece of Content Can Completely Change Your Life

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In this episode of Tea with GaryVee, I take questions live from viewers and talk about why the more separated you are in a family business, the more together you'll be. I share why the audience (not y...

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