The Thinking Behind Ads in ChatGPT - Episode 13

The Thinking Behind Ads in ChatGPT - Episode 13

How should advertising work in an AI product? Asad Awan, one of the ad leads at OpenAI, walks through how the company is approaching this decision and why it’s testing ads in ChatGPT at all. He explains how ads are built to stay separate from the model response, keep conversations with ChatGPT private from advertisers, and give people control over their experience.


Chapters


00:00:29 — Mission and principles

00:04:01 — Separation between ads and answers

00:07:31 — Who will see ads

00:08:52 — Internal input and decision-making process

00:11:06 — Controls and how ads will work

00:15:53 — Guardrails for sensitive conversations

00:17:33 — Skepticism about ads

00:20:26 — Helping small businesses

00:24:13 — Future of ads



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Avsnitt(23)

What racing reveals about working with AI - Episode 22

What racing reveals about working with AI - Episode 22

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Why Tejal Patwardhan stopped underestimating the models - Episode 21

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16 Juni 44min

How a reasoning model cracked an 80-year-old math problem - Episode 20

How a reasoning model cracked an 80-year-old math problem - Episode 20

Last month AI found something mathematicians had missed for decades. Reasoning researchers Alexander Wei, Hongxun Wu, and Lijie Chen join the podcast to discuss how a general-purpose model helped disp...

4 Juni 41min

Inside image generation’s Renaissance moment - Episode 19

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People are generating over 1.5 billion images a week in ChatGPT. In this episode, Product lead Adele Li and researcher Kenji Hata share some of the new use cases and trends since the launch of Images ...

14 Maj 29min

Why AI needs a new kind of supercomputer network - Episode 18

Why AI needs a new kind of supercomputer network - Episode 18

Training frontier models isn’t as simple as adding more GPUs—one small problem and the whole coordinated dance falls apart. OpenAI’s Mark Handley and Greg Steinbrecher discuss how a new supercomputer ...

6 Maj 37min

What happens now that AI is good at math? - Episode 17

What happens now that AI is good at math? - Episode 17

Math is one of the clearest ways to see how far AI has come in a short span. OpenAI researchers Sébastien Bubeck and Ernest Ryu join host Andrew Mayne to explain what changed and what it could mean fo...

28 Apr 43min

Building AI for Life Sciences - Episode 16

Building AI for Life Sciences - Episode 16

What does it take to build AI systems that can actually help scientists? Research lead Joy Jiao and product lead Yunyun Wang discuss how OpenAI is developing models for life sciences and what responsi...

16 Apr 44min

Inside the Model Spec - Episode 15

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The more AI can do, the more we need to ask what it should and shouldn’t do. In this episode, OpenAI researcher Jason Wolfe joins host Andrew Mayne to talk about the Model Spec, the public framework t...

25 Mars 37min

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