The two speed CMO
Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up that false choice and...
9 Dec 202532min
In brand we trust (but please bring the leads)
In this episode of CMO Therapy, we’re diving deep into one of marketing’s most hotly debated topics: how to balance brand investment with the constant pressure to deliver more leads. I’m joined by the...
25 Nov 202535min
Who moved my MQL? Adventures in alignment
Sales and marketing - same team, right? So why do so many companies still treat them like distant cousins who only talk at family reunions? In this episode of CMO Therapy, I chat with Michael Treacy, ...
11 Nov 202532min
Keeping the marketing engine running while everyone jumps onboard
What happens when everyone in your company suddenly becomes a marketer?In this episode of CMO Therapy Lucy chats with Sam Schrager, CMO at BCB Group, about what it really takes to keep the engine runn...
28 Okt 202533min
Distribution is the hot topic no-one talks about
Think your content and campaigns are strong? Think again. Because if you’re not nailing distribution, they’re probably falling short.In this episode of CMO Therapy, Lucy sits down with Yoann Pavy, CMO...
14 Okt 202541min
It takes a village (to close a deal)
Closing a deal isn’t about one superstar channel swooping in to save the day - it really does take a village. In this episode of CMO Therapy, I sit down with the brilliant Vanessa Schotes, CMO at Enfu...
30 Sep 202534min
Ctrl+Alt+Declutter
Ever looked at your marketing tech stack and thought, “How the hell did it get this bad?” You’re not alone. In this episode of CMO Therapy, I sit down with the brilliant (and brutally honest) Oren Gre...
16 Sep 202544min
Fractional attraction
The world of marketing has shifted and one of the biggest changes we’ve seen is the rise of the fractional CMO. In this episode of CMO Therapy, I sit down with the brilliant Lucy Woolfenden to dig int...
2 Sep 202543min
