63. Building a Career on Curiosity with Luke Frazier

Luke Frazier, Head of Revenue at Good Agency, joins the show to discuss his unconventional path from early podcasting pioneer to marketing strategist. Starting 12 years ago when podcasting required custom-built RSS feeds and manual distribution, Luke used his show as a masterclass in building relationships and connecting with people—skills that became the foundation of his entire career. In this conversation, Luke shares why podcasting has exploded in popularity (hint: it's not about chasing millions of listeners), the tension between doing what you're capable of versus what you're called to do, and why trying to be good at everything actually robs others of using their gifts. Whether you're thinking about starting a podcast, building a business, or just trying to figure out where your unique strengths lie, Luke's journey offers practical wisdom wrapped in honest reflection.

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Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com

Chapters

00:00 Introduction and Personal Background03:39 The Journey into Podcasting08:26 The Rise of Podcasting13:14 Intentionality in Podcasting14:43 Building Genuine Connections20:36 Transitioning from Business Owner to Employee30:14 The Importance of Knowing Your Strengths

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64. The Intensity Required to Make It to the Top with Sarah Jane Cobb

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62. Building Velocity in Your Business with Clay Vaughan

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Clay Vaughan, founder and CEO, about his new book "Velocity" and the framework for creating a Velocity flywheel to grow ...

27 Jan 45min

61. How to Build a Marketing Strategy That Scales

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews David Lillard, head of Spartan Marketing. They discuss the importance of lead generation, clarity in marketing strategie...

13 Jan 33min

60. How Great Stories Turn Sports into Something Deeper with David Cobb

In this episode of The Waves Business Coaching Podcast, host Jacob Karnes interviews David Cobb, a college sports writer for CBS Sports. They discuss David's journey in sports journalism, the evolutio...

16 Dec 202549min