Omnichannel, New Audiences & AI Collaboration | People of Substance with Nick Ellinger

Omnichannel, New Audiences & AI Collaboration | People of Substance with Nick Ellinger

Nick Ellinger and I covered a lot of ground in this one!

We dig into omnichannel marketing, optimization beyond A/B testing, and tapping new audience segments. We also talk about AI—not as a replacement for humans, but as a tool for working faster and better. One-to-one customization is the goal, but you can't keep infinite versions in your head. AI can. Nick describes it like having interns on every desktop, or really, infinite droves of interns helping with research, copy, and ideas.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠

⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠ on LinkedIn.

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The Relationship Strategy | People of Substance with Derric Bakker

The Relationship Strategy | People of Substance with Derric Bakker

What does it actually look like to treat every donor like they matter — and how do you take that to scale?Derric Bakker has spent decades thinking about this question. He recently published A Better W...

28 Maj 40min

Brand for Impact | People of Substance with David Rhode

Brand for Impact | People of Substance with David Rhode

In this episode, David Rhode shares his journey from the corporate world to becoming a writer, professor, and advisor to nonprofits. He brings a unique perspective on how branding principles apply to ...

2 Apr 27min

The Idealist in Residence | People of Substance with Tim Parsons

The Idealist in Residence | People of Substance with Tim Parsons

On this episode of People of Substance by LemonSkies, I sat down with Tim Parsons. Tim is a connector of people and ideas, champion of community, and proud owner of six cats (yes, six — and he has a f...

12 Mars 40min

Relationships Before Pitch | People of Substance with Anthony Jones

Relationships Before Pitch | People of Substance with Anthony Jones

Watch this episode and you too can become a LinkedInfluencer. (not actually) On this episode of People of Substance by LemonSkies, Anthony Jones, one of the OGs in this space, and I unpack what person...

19 Feb 18min

Forged in Resilience | People of Substance by LemonSkies

Forged in Resilience | People of Substance by LemonSkies

Revisiting one of our favorite conversations with Jessi Marsh, CEO at Will Allen Foundation. Jessi talks about her professional path, the strength forged through her cancer diagnosis, shares experienc...

20 Jan 30min

Championing Collaboration | People of Substance with Raeshawn Crosson

Championing Collaboration | People of Substance with Raeshawn Crosson

"Collaboration isn’t just a nice-to-have, it’s how we grow stronger together."In this episode of People of Substance by LemonSkies, we sit down with Raeshawn Crosson, Executive Director of DMAW, to ex...

6 Nov 202518min

Bold Ideas to Social Change | People of Substance with Leah Kral

Bold Ideas to Social Change | People of Substance with Leah Kral

How do you take a bold idea and turn it into lasting social impact?In this episode of People of Substance by LemonSkies we sit down with Leah Kral, author of Innovation for Social Change. Our conversa...

23 Okt 202529min

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