From Civil Engineer to Full-Time Creator: Carl Armijo's Real Estate Media Playbook

From Civil Engineer to Full-Time Creator: Carl Armijo's Real Estate Media Playbook

In this episode of Inca Company, I sit down with Carl Armijo — founder of Carl Armijo Photography and Louisville Real Estate Images — to break down how he built a real estate media business that photographed nearly 1,000 homes in a year, why he refuses weddings and family portraits, and what it actually takes to scale a local service business without losing your mind. Carl's path is wild: he started in civil engineering and spent 11 years traveling for a Fortune 100 general contractor across 10 states, then left the corporate world and went full-time into real estate media during the pandemic.

We talk niching down, building systems as things break, why speed matters (especially with higher-end clients), how he uses tech like a tool (not a personality trait), and what it looks like to run two businesses at once — including Louisville Cleaning Pros. If you're building a service business in 2026 — or trying to figure out what to focus on (offers, pricing, systems, or marketing) — this episode will help you think clearer and move faster.

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Jennifer Coulter: How Faith Can Transform Identity & Mental Health

Jennifer Coulter: How Faith Can Transform Identity & Mental Health

In this episode of In Good Company, host Ashley Chamberlain sits down with Jennifer Coulter, founder of Restorative Solutions and Clinical Social Worker/Therapist, for a conversation about faith, iden...

17 Sep 52min

Larry Like Lincoln: The Truth About Abraham Lincoln

Larry Like Lincoln: The Truth About Abraham Lincoln

What was really behind some of the most important decisions of Abraham Lincoln's presidency? In this episode of In Good Company, host Ashley Chamberlain sits down with Larry and Mary Elliott, historic...

10 Sep 47min

Rob Rowell: Why I stayed at Vulcan Fire Systems For Nearly 30 Years

Rob Rowell: Why I stayed at Vulcan Fire Systems For Nearly 30 Years

What makes someone stay with the same company for nearly three decades? In this episode of In Good Company, host Ashley Chamberlain sits down with Rob Rowell, Service Manager at Vulcan Fire Systems, t...

27 Aug 50min

Jeff Chandler: Cybersecurity, AI, and Protecting Your Small Business

Jeff Chandler: Cybersecurity, AI, and Protecting Your Small Business

How secure is your business when cybercriminals can use AI to make scams more convincing than ever? In this episode of In Good Company, host Ashley Chamberlain sits down with Jeff Chandler, founder an...

13 Aug 49min

Jessica Dawkins: Louisville History, Locust Grove, and Why the Past Shapes Our Future

Jessica Dawkins: Louisville History, Locust Grove, and Why the Past Shapes Our Future

Why does understanding local history matter for the decisions we make today? In this episode of In Good Company, host Ashley Chamberlain sits down with Louisville historian and Historic Locust Grove p...

6 Aug 51min

Keeli Bowling: Why Most People Feel Behind Financially

Keeli Bowling: Why Most People Feel Behind Financially

Why do so many people feel overwhelmed by money? In this episode of In Good Company, Ashley Chamberlain sits down with financial adviser and wealth strategist of Your Friend in Finance, Keeli Bowling,...

5 Aug 53min

Ashley Connell: Why CEOs Need an Operator, Not More Hustle

Ashley Connell: Why CEOs Need an Operator, Not More Hustle

What should CEOs actually delegate first? In this episode of In Good Company, Ashley Chamberlain sits down with the CEO and founder of The Prowess Project, Ashley Connell, to talk about systems, deleg...

4 Aug 1h 19min

Lacee Teske: Leaving Corporate, Starting Over, and Building Lulu's Corner

Lacee Teske: Leaving Corporate, Starting Over, and Building Lulu's Corner

What happens when life forces you to start over? In this episode of In Good Company, Ashley Chamberlain sits with founder and co-owner of Lulu's Corner on Market, Lacee Teske. She talks about the real...

3 Aug 1h

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