From Civil Engineer to Full-Time Creator: Carl Armijo's Real Estate Media Playbook

From Civil Engineer to Full-Time Creator: Carl Armijo's Real Estate Media Playbook

In this episode of Inca Company, I sit down with Carl Armijo — founder of Carl Armijo Photography and Louisville Real Estate Images — to break down how he built a real estate media business that photographed nearly 1,000 homes in a year, why he refuses weddings and family portraits, and what it actually takes to scale a local service business without losing your mind. Carl's path is wild: he started in civil engineering and spent 11 years traveling for a Fortune 100 general contractor across 10 states, then left the corporate world and went full-time into real estate media during the pandemic.

We talk niching down, building systems as things break, why speed matters (especially with higher-end clients), how he uses tech like a tool (not a personality trait), and what it looks like to run two businesses at once — including Louisville Cleaning Pros. If you're building a service business in 2026 — or trying to figure out what to focus on (offers, pricing, systems, or marketing) — this episode will help you think clearer and move faster.

FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow

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Aaron Bacon: AI Vs. Human -- The Marketing Truth

Aaron Bacon: AI Vs. Human -- The Marketing Truth

What if your marketing problem is really a consistency problem? In this episode of In Good Company, host Ashley Chamberlain sits down with Aaron Bacon, founder of MoDuet, to talk about websites, marke...

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Dr. Mike: Red Light Therapy, Detox, and Why Symptoms Aren't the Real Problem

Dr. Mike: Red Light Therapy, Detox, and Why Symptoms Aren't the Real Problem

What if your symptoms are not the real problem? In this episode of In Good Company, Ashley Chamberlain sits down with Dr. Mike from Modern Chiropractic and Wellness Center to talk about chiropractic c...

18 Juni 57min

Melissa Richards-Person: Most Businesses Get Branding Wrong Here Is The Fix

Melissa Richards-Person: Most Businesses Get Branding Wrong Here Is The Fix

What is brand really and why do most businesses get it wrong? In this episode of In Good Company, Ashley Chamberlain sits down with Melissa from Third Arm Consulting to break down what brand actually ...

21 Apr 1h 2min

Alyssa Campbell: I Built a Business by Trusting My Gut (Not the "Rules")

Alyssa Campbell: I Built a Business by Trusting My Gut (Not the "Rules")

What if building your business didn't look like everyone says it should? In this episode of In Good Company, host Ashley Chamberlain sits down with Alyssa Campbell, founder of Able Assisting, to talk ...

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Jessica Maren: Building Multiple Businesses Without Burning Out

Jessica Maren: Building Multiple Businesses Without Burning Out

Welcome back to In Good Company, where real entrepreneurs share real growth stories. In this episode, we sit down with Jessica Maren, entrepreneur, author, and marketing strategist, to talk about how ...

28 Mars 59min

Rena Bennett: How AI Is Changing Beauty, Branding, and Business

Rena Bennett: How AI Is Changing Beauty, Branding, and Business

In this episode of In Good Company, we sit down with Rena Bennett, founder of Beauty Nerd, to talk about the intersection of beauty, technology, AI tools, and entrepreneurship. Rena shares how she bui...

27 Mars 58min

Nikki Goff: Building a Mobile Bartending Business in Kentucky

Nikki Goff: Building a Mobile Bartending Business in Kentucky

Welcome back to In Good Company, where real entrepreneurs share real growth stories. In this episode, we sit down with the owner of On The Rocks, a mobile bartending and catering company based in Kent...

20 Mars 1h

Misty Lynch Explains Why Money Stress Isn't About Math — It's Mindset

Misty Lynch Explains Why Money Stress Isn't About Math — It's Mindset

In this episode of In Good Company, I sit down with Misty Lynch—a Certified Financial Planner (CFP) and the host of Demystifying Money—to talk about the real reason money feels so stressful (especiall...

27 Feb 50min

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