Trendspotting with a Client-First Mindset
VHMA VetBusiness26 Juni 2025

Trendspotting with a Client-First Mindset

What happens when childhood curiosity meets relentless compassion and a gift for leadership? You get someone like Dr. Adam Christman, a veterinarian who turned his love for animals into a dynamic career that's helping shape the future of veterinary medicine.

Dr. Christman is the Chief Veterinary Officer at DVM360, where he oversees everything from national Fetch conferences to innovative content strategies that keep the profession informed and inspired. Before stepping into the spotlight as an educator and content leader, he walked the walk, starting as a young dog walker with index cards and a dream, eventually returning to his hometown as the local vet.

His energy, entrepreneurial spirit, and deep respect for the veterinary community shine through every initiative he touches, especially his efforts to bring empathy and emotional intelligence to the forefront of patient care.

Today, he shares insights on the power of adaptability, the promise of AI and telemedicine, and why he believes client communication is the beating heart of the industry. He opens up about the trends shaping veterinary practice today, from mental health innovations in hospital design to the evolving role of virtual visits. I love his passion for elevating the profession and supporting the people in it while always continuing to learn.

Show Notes:

[00:53] Today, we're looking at the current veterinary trends while being client obsessed with Dr Adam Christman the chief Veterinary Officer for DVM360.

[02:07] Growing up he was obsessed with this dog. He loved this dog, but he was also curious about everything to do with the dog. He also started a dog walking business.

[03:17] He was intrigued by their behavior. He was meant to be a vet.

[05:06] Some of the challenges of first coming out of veterinarian school.

[06:14] He shadowed everyone in the office and learned so much about the culture in the workflow.

[07:02] Leading with empathy and communicating with pet owners how you would like to be communicated with.

[08:22] He's now been at DVM360 for 6 years, and he's been overseeing content strategy for five Fetch conferences located throughout the country. They also have publications, webinars, and the ability to innovate.

[10:41] Some of the newest trends within the veterinary industry include integrating technology and AI.

[11:30] Shaving time off the record keeping would be a big win. There is also a bigger focus on the mental health of the practitioners.

[12:04] Teams need to be supported emotionally in order to deliver better patient care.

[13:14] Digital intake forms and more personalized care along with tele triage are also more prevalent.

[14:03] Efficiencies from technology should help improve the amount of face time with clients.

[15:35] Showing empathy and checking in is also huge to create VIPs.

[21:13] Technology is adding more value and making things like customer service top notch.

[23:41] We learn about fears of social media. We need to stop making fun of pet owners, because they're watching us and won't come in. We need to be more elevated and support each other more.

[27:29] Pet owners also have resources to learn about things.

[28:24] There are five Fetch conference locations.

Links and Resources:

Dr. Adam Christman

Dr. Adam Christman - Instagram

DVM360

DVM360 Inside The Clinic

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