Airbnb Pricing Strategy That Beats Your Competition (Higher Rate + Higher Occupancy)

👋 Welcome to Boostly, where STR & MTR owners get the tools, strategies, and support to win more direct bookings — no fluff, no ads.

In this episode of The Boostly Podcast, I’m joined by Danny Rusteen from Optimize My Airbnb — former Airbnb employee, STR investor, and one of the most data-driven voices on pricing strategy.

Danny breaks down how to price your STR so you can achieve the rare combo most hosts miss:

✅ Higher nightly rate

✅ Higher occupancy

And he explains how to prove you’re pricing correctly using Airbnb’s Insights Dashboard.

✅ What to say when guests ask for a discount (and when it actually makes sense)

✅ The 3 L’s rule for discounts: Low season, Low demand, Last minute

✅ Why “set and forget” pricing tools quietly bleed revenue

✅ How Danny uses booking lead time to structure discounting

✅ How to use Airbnb Insights to compare occupancy + nightly rate vs similar listings

✅ Why Airbnb Smart Pricing is designed to benefit Airbnb (not you)

✅ The “far out premium” concept and why most hosts misprice future dates

✅ Danny’s real-world revenue lifts from changing pricing strategy

This is one of those episodes where you’ll pause… and go update your calendar immediately.

If you’re fully booked but your nightly rate is below similar listings, you’re not “winning”…

You’re just underpriced.

Danny shows you exactly how to check this inside Airbnb’s dashboard.

📲 Danny on Instagram: https://www.instagram.com/optimizemyairbnb/

🎥 Danny on YouTube: https://www.youtube.com/c/OptimizeMyAirbnb

🌍 Danny’s site / resources: https://optimizemyairbnb.com/

Danny also runs a monthly live session where he shares his screen and walks through pricing in real time (with Q&A).

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