BeWELL9 Okt 2025

#22. Duri Granziol, CEO & Co-Founder of Avea

In this conversation, Tobi interviews Duri, the CEO & Co-Founder of Avea, a Switzerland-based longevity brand founded in 2021. Duri shares his background in e-commerce and how it led him to the health tech and longevity space. Thediscussion covers the founding story of Avea, the gaps in the supplement market, and the company's science-backed approach to product development. Duri emphasizes the importance of preventive care, transparency in sourcingingredients, and the challenges of personalization in supplements. The conversation also touches on Avea's growth, distribution strategies, and future plans for product development.

Chapters

00:00 Introduction to Avea and Duri's Background

03:14 Duri's Journey into Longevity and E-commerce

06:00 Building a Brand in the Longevity Space

08:44 Identifying Gaps in the Supplement Market

11:34 Quality and Transparency in Supplements

14:04 The Science Behind Avea's Products

16:35 Deep Dive into Avea's Vitality Bundle and Collagen Activator

22:53 The Quest for Personalization in Health Supplements

26:00 Defining Longevity: The Language of Health

27:31 Overrated and Underrated in Longevity

31:20 Scaling and Distribution: A Growing Market

36:41 Partnerships and Collaborations in Wellness

38:03 Misconceptions and Future Roadmap

Connect with Duri on LinkedIn: https://www.linkedin.com/in/duri-granziol/

Avea’s Website: https://avea-life.com

Connect with me on LinkedIn to learn more about theBusiness of Health & Wellness: https://www.linkedin.com/in/tobias-hendrik-stalmann/

Keywords

Avea, longevity, supplements, health tech, D2C, personalized health, preventive care, e-commerce, wellness, science-backed products

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