Social media drives consumer discovery, per Meta
Meta recently published a report focused on the rise of “social search” and how platforms like Meta believe discovery behavior is shifting away from traditional search engines and more toward social p...
27 Maj 2min
Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up.
Confused about Instagram hashtags and whether you should still be using them? Let’s clear it up.In 2025, Adam Mosseri shared that Instagram was prioritizing SEO keywords over hashtags. Instead, keywor...
23 Jan 3min
Social strategies > one off, trending tactics of the time.
Many brands are too focused on current tactics, and they get too myopic and lose sight of the broader goal. It is not about chasing any type of en vogue content style. It is about understanding the bi...
19 Jan 4min
PSA: Instagram has changed how views are counted.
Are you wondering why your Instagram views have suddenly dropped? Instagram recently updated how “views” are counted, and this shift is causing numbers to look lower across the board. So let’s break d...
12 Dec 20251min
How to win in the 5th quarter!
Today I want to talk about a marketing window that most teams overlook — but absolutely shouldn’t: the week between Christmas and New Year’s, what a lot of marketers call “Q5.” Everyone thinks once th...
3 Dec 20252min
TikTok Ban Update: November 2025
It’s been almost a year since that January TikTok ban was supposed to happen. Curious where things stand now? We’ve got you covered.Here’s the background starting in June of this year:In June, Trump o...
25 Nov 20252min
Strategic Social Media Planning for 2026 (for CPG Brands)
On this episode, I talk about the importance of deploying a social media strategy that actually aligns with your greater business goals. Dont chase likes and viral moments. Remember what really matter...
20 Nov 20254min
POV: Importance of Community Management
Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments.At Sircle, we always say that community management is the most important...
20 Nov 20253min
