POV: Getting scrappy and finding business from your past E-commerce sales data

On this episode, I talk about going into your historic data. Recap:

I spoke to a client last week who was frozen in indecision. They are in retail and sell directly through their website and we felt they needed to support retail velocity with their $2500 in spend more than trying to really drive e-commerce sales, with such a low budget. They said well what do we do when the web sales fall flat, and I said dont let it.

I went back to my old phone selling days on them. They have 1000 lifetime customers on their website over 2+ years. I said lets pick your top 100 (10%) and email them directly with a personal email directly from the owner. You can make it standardized and just go in and swap out a couple of items to make it feel more personalized. You can call out their name, thank them for their specific order from Shopify records and say you appreciate their business and during these tough times you are reaching out to your most loyal customers to ask them to consider making another order right now. I firmly believe there is a social pressure to help now in any way you can and that if you ask these customers, those who can, will.

She said I dont think most will and it seems like a lot of work. I asked do you think you could send out 50 per hour and she said yes. So, I said lets assume only 10% do and your average order value is $75 so that would be $750 and divide that by 2 hours it is $375 per hour. Where else are you making that right now from the comfort of your living room?

Even better I said, now take the other 900 and create a mass email (or a series of sequences) basically asking for the same thing and she said that would be less of a return. Once again I said lets assume 1% responds, so that is 9X$75= $675 for another hour of work.

So all in, today you can put in 3 hours of work, touch base with your actual customers, clean up your email, and earn $1425. Would that be worth the effort?

You gotta put in the work AND everyone is the bests salesman to themselves. One can choose to sell them into it being daunting and cannot work OR they can break them down into small tasks with nominal returns (10%, 1%) and then see it will likely work if you look at it that way. I have always been the latter. How about you?