POV on NIL
For brands in the CPG space, Name, Image, and Likeness (NIL) partnerships present a unique opportunity to connect authentically with athlete audiences. NIL offers fresh, relatable content through coll...
24 Apr 20253min
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab - 3/28
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab Notes:Facebook’s New Friends Tab:Focuses on friend-only content (posts, stories, Reels).Includes birthday reminders, friend requests, a...
15 Apr 20253min
POV: Organic and Paid Social (blended)
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe:The social media landscape has evolved signifi...
24 Mars 20254min
Lia Haberman: When To Adopt and When to Abandon a Channel - March 2025
On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New PlatformsFirst step: Download the app, create an account, and explore its functiona...
24 Mars 20253min
PSA: Start learning AI
On this episode, I implore people to start dabbling more in AI and understand how these tools can help them in their day to day work. Here is a thought leader worth following to help feed your brain.
18 Mars 20253min
Advocating for more educational and utility content.
On this episode, I am encouraging brands to get back to basics with educational and "why them" messaging in their content. Graphic design, carousels, and/or UGC style informational and usage case type...
6 Feb 20253min
Instagram Updates: January 2025
On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come: A Vertical Grid - LINK (and our Sircle document here) - ALREADY LIVE ON IG Posts on...
29 Jan 20253min
TikTok continues, but what does it mean for brands?
On this episode, I update you on TikTok's big weekend and just a POV on how to think about this platform and others moving forward.
23 Jan 20254min
