How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.


You’ll learn:

  • Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
  • My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
  • Why I believe success is predicated on firing those who don't like change.
  • How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
  • My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
  • Why the ultimate failure for scaling businesses is trying to force employees to be on camera

Avsnitt(3442)

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navig...

27 Feb 19min

How to Overcome Fear and Find Success

How to Overcome Fear and Find Success

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why imp...

26 Feb 55min

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I e...

25 Feb 1h 16min

How to Use Humility and Self-Awareness to Win

How to Use Humility and Self-Awareness to Win

In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people...

24 Feb 7min

The #1 Difference Between Sales and Branding

The #1 Difference Between Sales and Branding

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a q...

23 Feb 3min

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social med...

20 Feb 54min

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more th...

18 Feb 1h 11min

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