How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.


You’ll learn:

  • Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
  • My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
  • Why I believe success is predicated on firing those who don't like change.
  • How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
  • My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
  • Why the ultimate failure for scaling businesses is trying to force employees to be on camera

Avsnitt(3446)

The #1 Difference Between Sales and Branding

The #1 Difference Between Sales and Branding

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a q...

23 Feb 3min

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social med...

20 Feb 54min

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more th...

18 Feb 1h 11min

 Why Your Content is Hurting Your Team Building

Why Your Content is Hurting Your Team Building

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve neve...

17 Feb 56min

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we ar...

16 Feb 1h 1min

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave bac...

13 Feb 1h 5min

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. ...

12 Feb 42min

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