Let's Talk About PRICING (Part 1): The Big Picture & Knowing Your Numbers To Do It

Let's Talk About PRICING (Part 1): The Big Picture & Knowing Your Numbers To Do It

Hello, it's Tuesday 10 February 2026. Today's episode is a big one and it's all about pricing. It's such a hot topic: everyone wants answers and so I thought I'd share my experiences of it. I'm covering the nitty-gritty details including why pricing properly matters, what information you need to calculate the cost of producing stems (and how you do this), how I do the sums, all the elements growers have to consider, margins for wholesale and retail customers, the importance of market research...

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Avsnitt(166)

The Advice I Wish I'd Taken For Growing Annuals, Seed Harvesting & Underplanting Roses

The Advice I Wish I'd Taken For Growing Annuals, Seed Harvesting & Underplanting Roses

Welcome to today's episode on Tuesday 18 August 2026. Non-stop flower news from the field in tonight's episode including my sales figures since last week (and possibly why), all the seeds I've been ha...

18 Aug 25min

6 Really Important Lessons This Drought Has Taught Me, Plus Plant Profile: Physostegia

6 Really Important Lessons This Drought Has Taught Me, Plus Plant Profile: Physostegia

Welcome to today's episode on Friday 14 August 2026. It's all happening on the field tonight: government wildfire warning alerts, teatime for the hens, and tonight's episode. The heat has been insane ...

14 Aug 35min

What's Actually Happening In Drought Soil, Rose Lily Drama Continues & Am I Pruning My Dahlias All Wrong?

What's Actually Happening In Drought Soil, Rose Lily Drama Continues & Am I Pruning My Dahlias All Wrong?

Welcome to today's episode on Tuesday 11 August 2026. Lots going on as usual: I've been topping up the IBCs again, trying to keep my shrubs and perennials alive and mulching as much bare soil as possi...

11 Aug 26min

Q & A Session: Pests/Fertilisers/Short Stems/Green Manures & Do I Have A Toilet On The Field?

Q & A Session: Pests/Fertilisers/Short Stems/Green Manures & Do I Have A Toilet On The Field?

Welcome to today's episode on Friday 7 August 2026. Tonight I'm answering some brilliant questions that I've been asked recently including: what pests I've had this year (and how I've dealt with them...

7 Aug 27min

I Have More IBCs & A New (Very Old) Car, Chickens Celebrate Birthdays & A Big Exciting Plan

I Have More IBCs & A New (Very Old) Car, Chickens Celebrate Birthdays & A Big Exciting Plan

Hello, it's Tuesday 4 August 2026. Still no rain - and none in sight. In light of this I went and bought three new big secondhand water storage tanks so I'm ready for whatever Mother Nature throws at ...

4 Aug 26min

Why I Can't Face Growing Annuals in 2027, My Flowers Go Off To A Wedding & Plant Profile: Euonymus

Why I Can't Face Growing Annuals in 2027, My Flowers Go Off To A Wedding & Plant Profile: Euonymus

Hello, it's Friday 31 July 2026. Welcome to tonight's episode. I'm trying a new format tonight so there's deliberately no intro or outro music. The heatwaves have finally come to an end but the drough...

31 Juli 26min

Teatime On The Field, I'm Not Growing Cosmos Again & Outsourcing Marketing (Is It Ok To Do This?)

Teatime On The Field, I'm Not Growing Cosmos Again & Outsourcing Marketing (Is It Ok To Do This?)

Hello, it's Tuesday 28 July 2026. You're joining me on the field for tonight's episode. We'll feed the flock together and then I'll update you on my thoughts on the flowers right now and what I'm cull...

28 Juli 24min

Brilliant Tips From My Dahlia Mentor, A Lovely Caterer Visits & Ranting About Hose Pipes

Brilliant Tips From My Dahlia Mentor, A Lovely Caterer Visits & Ranting About Hose Pipes

Hello, it's Friday 24 July 2026. This hasn’t been my favourite week and I’ve lost most of my motivation and mojo. I’ve had enough of the heat and drought, everything is looking a bit exhausted now and...

24 Juli 38min

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