Snapchat Plus Hits 25 Million Users, Launches Creator Subscriptions to Rival Meta

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Snapchat just hit a blockbuster milestone with Snapchat+ surging past 25 million subscribers worldwide driving its direct revenue business to a one billion dollar annualized run rate according to Snap's official newsroom announcement and reports from eMarketer TechCrunch and MediaPost. This non-ad cash cow launched back in 2022 now powers over a billion bucks yearly from premium perks like exclusive AI features ad-light views Lens+ AR toys and beefed-up Memories storage with tiers up to five terabytes for Platinum users at fifteen ninety-nine a month. Snap CEO Evan Spiegel touted it in the Financial Times as a game-changer reshaping monetization amid ad market squeezes from TikTok and Instagram giants per FXLeaders and Economic Times.

Hot off that the platform dropped creator subscriptions on February seventeenth via its newsroom unveiling alpha testing kicks off February twenty-third for US stars like Jeremiah Brown Harry Jowsey and Skai Jackson offering fans subscriber-only Snaps priority replies and ad-free Stories. Creators pick their monthly prices in Snap-suggested tiers rolling out to Canada the UK and France soon as covered by Engadget Social Media Today and AOL. Its a savvy Meta-copycat play to lock in recurring creator dough and supercharge fan bonds while daily actives hold at four seventy-four million despite a slight dip.

On the business front Snap Inc general counsel Zachary M Briers unloaded over two hundred thousand Class A shares on February seventeenth and eighteenth per SEC filings via StockTitan signaling routine insider moves amid the subscription boom. No big public celeb sightings or social buzz flares but Kylies late last year Spotlight comeback keeps creators humming with US posts up forty-seven percent year-over-year. Whispers of Specs AR glasses eyeing Meta and Apple showdowns add long-game intrigue but thats no fresh drop. Snapchat's subscription pivot screams staying power in a cutthroat arena.

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