The Perfume Making Podcast22 Jan 2024

Artisan Branding and Perfume Alchemy with MISKEO

This week on the show Karen is joined by MISKEO founder Marie-Pierre Blanchette. MISKEO is a small batch artisan perfume company founded by Marie after she re-evaluated her life during covid. In this interview, she shares the secrets of her creative approach, her tips to success and the joy she gets from TikTok.

KEY TAKEAWAYS

Marie talks about her journey to becoming a perfumer and founder of MISKEO and how her earlier experiences in life have played a part in her current success.
Marie explains her creative approach and what inspires her to make great perfumes.
Marie talks about her experience on TikTok, her approach to making content and the benefits she sees to her business.
Using an example of a scent she launched last year, Marie talks about her process and the emotions she experiences when she achieves success.

BEST MOMENTS

“I like to make scents that represent what my version of a badass woman is.”

“Don’t get swayed by trends, create your own.”

“You can be creative running a perfume business, but you have to remember that you’re still running a business.”

EPISODE LINKS

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(126)

Done with Hustle? - Building a Stronger Perfume Business That Won’t Burn You Out in 2026

This isn’t the usual New Year’s episode about planning, vision boards, and big 2026 goals. Instead, Karen looks at what happens when you actually need to do less, and how that can be the key to buildi...

4 Jan 40min

Layering Like a Pro (or a Rebel): From TikTok Hacks to Indie Perfume

Ever wondered why everyone’s suddenly talking about layering their favourite scents? In this special year-end episode, Karen dives into the layered world of fragrance - examining the trend that’s gone...

14 Dec 202546min

Don’t Sell Yourself Short! Building a Perfume Business Without the Discount Spiral

It’s easy to think that the best way to stay ahead in business is by watching your competitors and lowering your prices when they do. But as Karen explains in this episode, that common fear-driven rea...

7 Dec 202530min

Making a Mod: Embracing Iteration in Perfume Making and Doing It Right

This week Karen follows on from the conversation she had about learning to evaluate your perfumes. She covers something that is done as a matter of course in the industry. It's something a lot of peop...

30 Nov 202526min

Evaluating Your Fragrances: How to Judge Your Scent Like a Professional

Do you really know if your fragrance works? Or are you just hoping for compliments? In this episode, Karen reveals why friends and family are not likely to be giving you the feedback you really need. ...

23 Nov 202530min

Why Buying More “Magic” Materials Won’t Make You a Better Perfumer

It’s easy to believe that the secret to creating great fragrances lies in having more materials - more naturals, more synthetics, more obscure aroma chemicals. But as Karen explains in this episode, t...

16 Nov 202534min

You’ve Made Soup! - How to Avoid a Muddy Fragrance

“You’ve made soup!” is a phrase French perfume teachers often say to their students. In the world of fragrance, soup refers to a perfume that smells muddy, flat, or undefined. But what causes a scent ...

10 Nov 202533min

Raw Notes - What I Learned from Bruce Springsteen

Karen recently went to the cinema, something she doesn’t do very often. However, on this one-off trip to see the new Bruce Springsteen film, something resonated with her. We often chase perfection, ei...

2 Nov 202517min