Goals Are Bullsht | Business is Bullsht Ep. 29

Everyone at the Olympics has the same goal.
Every team in the playoffs wants to win.
Every salesperson wants to hit quota.

So why do most of them lose?

In this episode of Business Is Bullshit, we take a flamethrower to traditional goal setting: quarterly rocks, revenue targets, New Year's resolutions, "hockey stick" forecasts, and all the hopium that comes with them.

Because here's the uncomfortable truth:

You don't rise to the level of your goals. You fall to the level of your systems. (thank you, Mr. Clear)

We dig into:

***Why goals are often performative (and make leaders feel productive without changing anything)

***How unrealistic revenue targets create terrible buyer experiences

***The problem with EOS rocks that are just numbers

***Why most New Year's resolutions fail by February

***The difference between goals and commitments

***Identity vs. outcomes (and why that actually matters)

***The Seinfeld "don't break the chain" concept

***Why winners and losers often start with the exact same goal

If you've ever sat in a quarterly planning meeting thinking, "Cool… but what's actually going to change?" ...this one's for you.

No vision board required.

Watch & Subscribe:
- Apple: https://bit.ly/3YOQrYT
- Spotify: https://spoti.fi/4lHXLzk
- YouTube: https://bit.ly/42q0vtM

James Hornick, Jared Gibson, and Jon Tsourakis reminding you that…

Business. Is. Bullshit.

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